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Quarterly GLAM Monitor: Q1 2019

Release date: June 2019

Lars Long - Founder & CEO, Altiant

Lars Long - Founder & CEO, Altiant

“Welcome to the second edition of Altiant’s Global Luxury and Asset Management (GLAM) Monitor. The monitor focuses on the behaviours and sentiments of our panel of validated global affluent/High Net Worth Individuals. We have been delighted with the positive response to the first iteration of this luxury tracker and hope that it continues to assist your business strategies and decisions.

The GLAM monitor contains two main elements for public use. Firstly, there is a quarterly PDF containing the most recent results and key takeaways from this quarter of study. And secondly, all of the data is available within Tableau so that you can reformulate the results according to your own preferences. Age, gender, region and household income filters will enable you to interact with the data and cut it in different ways to identify key variances and trends.

For the methodology, we have continued to survey different members of our global panel, interviewing 382 unique respondents in Q1 2019. This brings the total up 1,365 interviews across all three quarters of the study to date. We interviewed respondents across 9 countries and rolled up the data into three regions (Europe, Asia, North America) to enable more robust quantitative analysis. When normalised to USD, the median household income from all sources for Q1 2019 was just under $265,000.

We welcome the free and fair use of our data to meet your individual and business objectives, only asking that you clearly link your readers to the source of the data whenever applicable. As we publish more iterations, trends will become even clearer, enabling you to further enhance your understanding of global luxury consumers. In the event you have any questions about the data, please contact us at”

Altiant Founder and CEO, Lars Long





·       The share of respondents who say they either stick to a budget or are bargain hunters rose to 32% in Q1 2019, up by 5% on the previous quarter.

·       While sustainability remains key for more consumers, it is perhaps being seen by increasing numbers as a given rather than something to pay more for: 39% are prepared to pay over 10% more for sustainably produced luxury goods in Q1 2019, down from 45% in Q4 2018.

·       Customisation may be falling out of favour, with the share of respondents defining luxury products by potential customisation falling to just 9%, and agreement with the statement ‘customisable products appeal to me’ seeing another small drop to 33% in Q1 2019.

·       Confidence in the global financial market has waned over the past quarter. While the share of respondents who feel it is somewhat stable fell from 30% to 24%, the response for somewhat unstable rose from 32% to 37%.

·       Planned European city breaks rose to 57% in Q1 2019, up by 9% vs the previous quarter, which could be a signifier of luxury travel intentions for the coming year. 47% of affluent/HNW Asians plan to take a European city break in 2019.

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All data presented in this GLAM monitor has been sourced from Altiant’s manually validated in-house panel of Affluent and High Net Worth Individuals (HNWIs), Luxury Opinions©. This second iteration reports on Q1 2019, but will also include trended data from the two previous quarters. In order to protect data integrity, all respondents can only answer the survey once a year at most. For any additional questions about this research, please contact

For Q1 2019, 382 affluent/HNWIs were surveyed, with 145 from Europe, 130 from Asia and 107 from North America. 36% of the sample was aged 18-39, with 64% aged over 40. The sample was evenly split 50:50 in terms of gender. Normalised to $US, the median household income in this quarter was just under $265,000.

In terms of the overall numbers across all three quarters, the total sample now stands at 1,365 respondents, 39% of whom are aged 18-39 (61% over 40) and gender remains split 50:50. This brings the average median household income across all three quarters to $253,000.

Note: Percentages in this report are indicative of survey results combining Q3 & Q4 2018 and Q1 2019, unless otherwise stated.

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Publications contained in the Altiant Knowledge Center are free to use, we simply require proper attribution. In no event shall Altiant be liable for any indirect, special or consequential damages in connection with any use of the provided data. Altiant does prohibit the selling of any information contained within or derived from these reports and monitors.