LUXURY AUTOMOTIVES


Luxury Automotive report.png

LUXURY AUTOMOTIVE

January 2019

This quantitative online survey exploring interviewed 1,035 members from various countries across our online affluent community (444 Asia/362 Europe/229 North America). 48%of this sample was aged 18-39, while 52%was aged 40+. The gender split was 45:55% male:female. Normalised to $US, the median household income across this total sample was $636,516


luxury industries: perceptions & attitudes

LUXURY AUTOMOTIVE SCORE CARD - July 2018

This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? This section covers Luxury Automotive, the strengths and the areas of improvement of this industry.