LUXURY AUTOMOTIVE
Below is a collection of recent research we conducted on our proprietary panel related to wealth and luxury. Feel free to use and quote our work, we simply ask that you utilise proper attribution. Should we be of any further assistance, please email us here.
LUXURY AUTOMOTIVE (Updated)
June 2022
Following on the success of our last edition of our previous automotive report, we decided to publish this new survey completed by 300 respondents in the UK, US and China. The survey covers purchase intentions, brand awareness and ownership, motivators and deterrents to electric and hybrid cars. The sample was balanced 46:54 in terms of male:female and 55:45 for under-45s vs over-45s. When converted to USD, the sample had a high median HHI of almost $475,000.
LUXURY AUTOMOTIVE
January 2019
This quantitative online survey interviewed 1,035 members from various countries across our online affluent community (444 Asia/362 Europe/229 North America). 48%of this sample was aged 18-39, while 52%was aged 40+. The gender split was 45:55% male:female. Normalised to $US, the median household income across this total sample was $636,516
luxury industries: perceptions & attitudes
LUXURY AUTOMOTIVE SCORE CARD - July 2018
This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? This section covers Luxury Automotive, the strengths and the areas of improvement of this industry.