Below is a collection of recent research we conducted on our proprietary panel related to wealth and luxury. Feel free to use and quote our work, we simply ask that you utilise proper attribution. Should we be of any further assistance, please email us here.
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This quantitative online survey interviewed 1,035 members from various countries across our online affluent community (444 Asia/362 Europe/229 North America). 48%of this sample was aged 18-39, while 52%was aged 40+. The gender split was 45:55% male:female. Normalised to $US, the median household income across this total sample was $636,516
luxury industries: perceptions & attitudes
LUXURY AUTOMOTIVE SCORE CARD - July 2018
This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? This section covers Luxury Automotive, the strengths and the areas of improvement of this industry.