Trusted by dozens of the world’s most Iconic brands.

RELIABILITY. Privacy. INTEGRITY.

We are honored to be supporting the world’s most amazing researchers within luxury & wealth. There are so many intrinsic rewards working with the thought leaders in luxury and we value each of our relationships immensely. We steadfastly preserve the sanctity of these relationships and do not discuss our client collaborations with anyone, ever. You can therefore trust that your logo will not appear in some list of clients in our marketing literature. We simply love being an impactful part of your research process.

All of our solutions below rely heavily upon our global panel of manually validated wealthy individuals, LuxuryOpinions.com. Our panel has been handcrafted to support luxury and wealth research, we have members extensively validated (identity, wealth) and profiled on a wide array of luxury and wealth topics. We offer members world leading incentives to participate in research and in exchange our members give very well considered answers to your questions.

On top of our core commercial research support activities, Altiant takes immense pride in playing a leadership role in the sharing of proprietary affluent & HNWI research. We have powered dozens of free luxury and wealth reports, spoken at and sponsored numerous conferences and schools events. Perhaps our most relied upon research is our GLAM monitor (Global Luxury and Asset Management) which tracks HNWI & Affluent sentiment and intentions and is published quarterly. We would be delighted to personally introduce GLAM to you and your team so that you can leverage this additional free resource.

Below you will see a few of our core offerings to end clients. For advice about your upcoming research project, please reach out to us at contact@altiant.com.

Our Solutions

Continuous Global Tracking

Global Tracking among affluent and HNWI’s has never been as vital as it is today. In changing times, luxury and wealth brands need to keep abreast of the issues that are prompting change among their core affluent demographics.

Benefits of continuous tracking behavior and sentiment:

Constant stream of data for competitive intelligence
Accurately evaluate change/event effects
Increased precision in forecasting

We handle all the technical set up, localizations, quota management, data delivery and can provide data visualizations within our secured reporting area powered by Tableau®.

Strategic Ad hoc Research

Insight, Brand and Communications teams have a wide variety of knowledge gaps to fill. To do this accurately on a global level requires close communication and precise alignment with your research partners.

Our experience from 100’s of luxury ad hoc research projects ensures you receive:

Expert target group definition ensures the project is destined to succeed, every time
Manually validated respondents
Design expertise to support your brand

Our sample powers accurate segmentations, typology, concept tests, usage and awareness types of research.

LuxPoll / Agile Knowledge

More and more clients are coming to Altiant with a very urgent and specific question, whether it is for an upcoming internal presentation, an incidence check among HNWI’s or to accurately gauge the effects of a topical situation. To address these types of project’s Altiant has created LuxPoll.

LuxPoll features:

Fast turnaround: End to end projects delivered in as little as 72 hours in some markets/specs.
Up to 10 closed questions.
Choose between wealth levels, Luxury spend levels or create your own demo.
5 profile datapoints appended for deeper analysis.

When you need more than a gut feeling but don’t have a budget for larger samples, LuxPoll is the most appropriate solution for you.

Learn more about LuxPoll here...

Advice for Brands

5 Questions to Ask

Parallel Tests

Innovation@

Since 2014, Altiant has been squarely focused on improving the quality, validity and availability of genuine affluent and HNWI respondents for luxury & wealth market research projects. This is not something that we “also” do alongside other types of gen pop or b2b research, it is by nature, at the very core of our company DNA.

With this focus we have learned a great deal and wanted to share a few ideas in the following tabs to help you ensure the quality of your research.

At the proposal stage: obtain a transparent plan from your research agency including the credentials of the partner(s) they intend to use to fulfill your project so that you can properly assess the value vs. quality of your research.

What is the name of the fieldwork partner(s)?
What experience do they have with this type of demographic?
What research have they published related to Luxury & Wealth that you can review?
How extensively are their panelists validated?
How much are they incentivizing their respondents?

Rationale: There are quite a few companies that claim to have access to affluent & HNWI survey respondents (through general consumer panels or otherwise) unfortunately though, their respondents (in many cases) are actuality answering fraudulently. You really owe it to your stakeholders to understand the quality controls behind your key research partners during a piece of pivotal research. Most of these companies just fail a very simple common sense check, why would a HNWI be taking a 20 minute survey for $2? They don’t. To hear more about the stark differences in sample quality, please check the next section: Parallel testing.

Unfortunately fraud is rampant in our industry, numerous companies, both well intentioned and otherwise, are delivering respondents that in real life are not who they say they are nor have what they say they have. Within Luxury and Wealth research, this problem is rampant and exacerbated by the fact that our clients have really niche products and services catering to a certain type of wealthy consumer. If you base your research on non-validated respondents and just rely on self-reported data, you will end up with a false sense of security which will undoubtedly sabotage the very insight you were trying to gain.

To illustrate the chasm that exists between sample providers of HNWI’s Altiant has participated in two parallel benchmarking tests. One was proprietary to Altiant and the other was conducted independently without our knowledge. While we can not share the results of the independent test publicly, we can put you in touch with the Swiss Agency that performed the test to review the test.

The results of our internal parallel test can be seen here: UK Millionaire Test. It should not require an advanced statistics degree to determine the impact on your research based simply on your choice of fielwork supplier. When companies need to be sure, they choose Altiant.

Altiant is working diligently to improve the commercial applications of our luxury panel and are beginning to embark on major initiatives to help end brands even further with actionable insight. We profile our panelists on numerous topics and are beginning to roll out the ability to target extremely niche groups like:

Consumers who spent over €X in the past Y months within the following brandset (A, B, C)
Consumers who are loyal to specific brands within luxury & wealth
Consumers who have provided visual proof (validated pictures) of certain items.

We are developing bespoke profiling measures for certain customers, please reach out to see what Altiant can do to help you target your ideal sample group.

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