1.1 Interest levels in different luxury categories
1.2 Recent luxury brands purchased within different categories
THE MILLIONAIRE MEDIA CONSUMPTION RESEARCH 2023-2024
syndicated report & data set exclusively covering views from validated hnwis
LIMITED EDITION
For a free sample and further details about the report, please register here and we'll be in touch:
ABOUT THE MILLIONAIRE MEDIA CONSUMPTION SUBSCRIPTION
Recent estimates put the value of luxury and wealth advertising global spend at more than $20B in 2019. The Covid-19 pandemic has disrupted the way advertising and digital professionals manage their budget and view the media landscape. The report, titled "Millionaire Media Consumption 2023" finally gives a voice to real millionaires and High Net Worth Individuals (HNWI) on the subject.
“Millionaire Media Consumption 2023-2024
Consumer Quantitative Analysis, Behaviour, Publication Subscriptions, Social Media, Sentiment towards advertising”
Consumer Quantitative Analysis, Behaviour, Publication Subscriptions, Social Media, Sentiment towards advertising”
In the report, Altiant discloses the views of 1,400 millionaires and HNWIs with minimum Investible Assets of US$1m. In order to provide a wide view of the consumer landscape, the syndicated research covers six markets: the UK, US, France, China, Hong Kong and Singapore (also available individually) and the data set will enable a multitude of combinations to truly understand the wealthy’s consumption of traditional and social media.
Among many other areas of media, the Millionaire Media Consumption subscription measures more than 140 websites, magazine and newspaper titles read by the wealthy, the frequency and duration of their sessions along with data related to their social media habits. The subscribers will also gain insights on the sentiment and behaviour of the HNWI vis-a-vis advertising banners and other advertising mechanisms.
Lastly, the subscribers will also be able to segment the results according to key consumption habits (e.g. buyers of Luxury fashion, Automotive, Watches and Private Banks client) as well as isolating customers of more than 80 prominent luxury and wealth management brands.
What is included in the Media Millionaire Consumption Research
To provide a complete and versatile view of the Millionaire Media Consumption Report, the subscription pack contains various elements included in the survey submitted in six countries, using validated members of our Luxury Opinions community. 250 respondents in each of the following countries: UK, USA, France, China, Hong Kong and Singapore, each of whom had investible assets excluding property of $1m or more. Respondents completed a 15-minute online survey which looked at how they engaged with media and advertising.
PRICING
Full Version (US, UK, FRANCE, CHINA, HK and Singapore): €35,000 excl. VAT
Single Version (US, UK, FRANCE, CHINA, HK or Singapore): €7,500 excl. VAT
Full Version (US, UK, FRANCE, CHINA, HK and Singapore): €35,000 excl. VAT
Single Version (US, UK, FRANCE, CHINA, HK or Singapore): €7,500 excl. VAT
Sample & Methodology
Altiant ran the survey for this report in six countries, using validated members of our Luxury Opinions community, the fieldwork was conducted in January and February 2023. 1,400 interviews were conducted in total, 250 respondents in each of the following markets: UK, USA, France and China and 200 respondants in Hong Kong and Singapore. Each of the respondents had investible assets excluding property of $1m or more. Respondents were asked a 15-minute online survey which looked at how they engaged with media and advertising.
LUXURYOPINIONS®
LuxuryOpinions®: a one-of-a-kind community
In 2014, Altiant launched LuxuryOpinions.com, a market research community of affluent and high-net-worth individuals. Our members are recruited by invitation only and primarily join to voice their opinions about topics that matter to them and to help luxury companies build better, more suitable products and services. By joining, members can also network with one another in a safe, private environment while earning amazing rewards.
RECRUITMENT - By invitation only
Altiant manages an exclusive network of recruitment sources that offer deep access to luxury and wealth audiences. Our LuxuryOpinions members are carefully selected before being invited to join the community. For every respondent, we conduct a manual validation to verify beyond reasonable doubt his or her identity and earning/wealth potential. While this does vary in some countries due to levels of availability of public information and regional social media usage, this forms the basis of our 8-point validation guide to confirm claimed wealth and earnings. Anyone incorrectly matching the profile will be removed from the list of candidates. For this spcial research ONLY candidates with investible assets excluding property of $1m or more.
For more information: LuxuryOpinions® community book.
Table of Contents
The research is ongoing so the final contents are not yet known, we will continue to update these contents until the final report is published. Click on a Topic to expand:
2.1 Types of media used
2.2 Frequency of use of different media types
2.3 Media habits at different times of the day
2.4 Internet access by different devices
2.5 Sources used to provide news
3.1 Use of different music and video streaming platforms
3.2 Usage and perceptions of different social media sites
4.1 Favourite named websites among affluent/HNWIs
4.2 Types/categories of magazines and websites used
4.3 Titles of newspapers read
4.4 Titles of magazines/journals read
4.5 Subscriptions to magazines/journals
5.1 Popular/effective advertisers identified
5.2 Advert recognition from different types of media
5.3 Click-through influences for online advertising
5.4 Online and social media advertising interactions
5.5 Sentiment on various advertising factors such as tracking technology, trust and tailored ads
5.6 Advertising-related activities such as use of ad blockers, removing cookies and using VPNs
Titles Covered:
To see the various titles and media platforms covered simply click on the categories to expand them.
AARP, AdWeek, Afar, Allure, AM New York Metro, Atlantic, Aujourd'hui en France, Better, Homes & Gardens, Bloomberg Businessweek, Business of Fashion, Business Today, Chicago Tribune, Christie’s, City A.M., Condé Nast Traveler, Country Living, Daily Express, Daily Mail, Elle, Entrepreneur, Esquire, Evening Standard, Fast Company, Financial Times, Forbes, Fortune, Glamour, Global Times (环球时报), GQ (Including GQ Lab), Grazia, Guangzhou Daily (广州日报), Harpers Baazar, Harvard Business Review, How To Spend It, Inc., Independent (i), Information Times (信息时报), Insight Success, InStyle, Jinling Evening News (金陵晚报), L’Equipe, L’Express, La Croix, Le Figaro, Le Monde, Le Parisien, Les Echos, Libération, Lifestyle Asia, Los Angeles Times, Luxurious Magazine, Marie Claire, McKinsey Quarterly, Metro, Money, Moneywise, Monocle, New York Post, Newsday, People, People’s Daily (人民日报), PR Week, Prima, Private Eye, Qilu Evening News (齐鲁晚报), Red, Reference News (参考消息), San Francisco Examiner, Southern Metropolitan Daily (南方都市报), Southern Weekly (南方周末), Spear’s, Star Tribune, Tatler, The Boston Globe, The Daily Telegraph, The Economist, The Guardian, The Mirror, The New York Times, The New Yorker, The Robb Report, The Sun, The Times, The Wall Street Journal, The Washington Post, Town & Country, USA Today, Vanity Fair, Vogue, Wallpaper, West China City News (华西都市报), Wired, Xinmin Evening News (新民晚报), Yangtse Evening News (扬子晚报), 20 minutes.
Bankrate, Bloomberg Markets, CNBC International, CNN Markets, DealBook, Eastmoney.com, Financial Times, Forbes Money, Fortune, Google Finance, Investing.com, Kiplinger, MarketWatch, Morning Star, Motley Fool, MSN MoneyCentral, MyMoney, Reuters, Seeking Alpha, The Economist, TheStreet, This is Money, Yahoo Finance, 10jqka.com.cn
Facebook/FB Messenger, Instagram, LinkedIn, Oasis (绿洲), Pinterest, QQ, Reddit, Snapchat, Taobao, TikTok/Douyin, Twitter, WeChat/Weixin, Weibo, WhatsApp, Xiaohongshu/Little Red Book, YouTube.
Amazon Music, Amazon Prime, Apple Music, Apple TV, BritBox, Canal+/OCS, Deezer, Disney Plus, Google Play, HBO, Hulu, IMDb TV, iQiyi (爱奇艺), Kugou Music (酷狗音乐), Kuwo Music (酷我音乐), MIUI Music, NetEase Cloud Music (網易雲音樂), Netflix, Now TV, Pandora, Peacock, Plex, QQ Music (QQ音乐), Sky, Sling, Soundcloud Go+, Spotify, Tencent Video (腾讯视频), Tidal, Twitch, Virgin Media, Xiami Music, Youku (优酷), YouTube, YouTube Music, Zeus.
Brands Covered:
Luxury and Wealth brands were measured in order to enable clients to quickly set filters based on existing/former customers throughout the rest of the research analysis. The research did not focus on these brands specifically, they are simply highlighted for streamlining analysis. (click the categories below to expand)
Aston Martin, Audi, Bentley, BMW, Bugatti, Cadillac, Ferrari, Infiniti, Jaguar, Koenigsegg, Lamborghini, Lexus, Lincoln, Maserati, Mercedes, Porsche, Range Rover, Rolls Royce, Tesla, Toyota.
A.Lange & Söhne, Alaïa, Audemars Piguet, Balenciaga, Baume et Mercier, Breitling, Buccellati, Bulgari, Burberry, Calvin Klein, Cartier, Chanel, Chloé, Chopard, Christian Dior, Dunhill, Giorgio Armani, Gucci, Hermès, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Louis Vuitton, Montblanc, Officine Panerai, Omega, Patek Philippe, Piaget, Prada, Ralph Lauren, Roger Dubuis, Rolex, Tag Heuer, Tesla, Tiffany & Co, Vacheron Constantin, Van Cleef & Arpels, Versace, Yves Saint-Laurent.
Bank of America / Merrill Lynch, Blackrock / iShares, BNP Paribas, BNY Mellon, Charles Schwab, China Merchant’s Bank, Citibank, Coutts, Credit Agricole, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, JPMorgan Chase, Julius Baer, Morgan Stanley, Northern Trust, Pictet, Societe Generale, St. James Place, UBS, Vanguard, Wells Fargo.