Luxury Daily: Wealthy shoppers not tired of collaborations, just choosier

Our research was featured in Luxury Daily’s article “Wealthy shoppers not tired of collaborations, just choosier”

The firm’s new report, The Collaboration Economy in Luxury, finds that 47 percent of affluent and high-net-worth respondents purchased at least one collaboration or co-branded product over the period, rising to 55 percent in the United States and 54 percent among under-45s. One in five bought more than one. “What consumers are telling us is more nuanced: they are not tired of collaborations; they are discerning about them,” said Meryam Schneider, CMO of Altiant, in a statement.

Read the article here.

Bilan: Après l’euphorie, le recalibrage

Après trois ans d’euphorie, les clients du luxe ont changé. Plus exigeants, plus complexes ou tout simplement plus là, ils bouleversent le secteur. À coups de modifications profondes, un nouveau luxe se dessine, que les marques tentent de capturer pour durer.

[en] After three years of euphoria, luxury consumers have changed. More demanding, more complex, or simply no longer there, they are disrupting the sector. Through profound shifts, a new form of luxury is emerging—one that brands are striving to understand and capture in order to remain relevant and thrive.

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Luxurious Magazine: Luxury Collaborations: What Makes Brand Partnerships Work?

Our research was featured in Luxurious Magazine’s article “Luxury Collaborations: what makes brand partnership work?”

Luxury has spent the past decade learning how to put its name beside somebody else’s. A fashion house joins forces with a streetwear label, a watchmaker finds common ground with an automotive brand, a hotel opens its doors to an artist or renowned chef, and the resulting partnership appears across social media in a sequence of immaculately composed images designed to make novelty feel inevitable.

Read the article here.

Milano Luxury Life: Mille cavalli non bastano più: come sta cambiando l’automobile desiderata dai clienti più ricchi

Our research was featured in Milano Luxury Life’s article “Mille cavalli non bastano più: come sta cambiando l’automobile desiderata dai clienti più ricchi”

Chi può permettersi un’automobile da centinaia di migliaia di euro continua naturalmente ad amare prestazioni e meccanica, ma attribuisce sempre più valore a ciò che succede attorno alla potenza: comfort, tecnologia che semplifica la vita, sicurezza, utilizzo quotidiano, personalizzazione e rapporto con il marchio. Una nuova ricerca internazionale sugli affluent offre ora numeri piuttosto precisi a questa impressione.

[en] Those who can afford a car costing hundreds of thousands of euros naturally continue to value performance and engineering, but are increasingly placing greater importance on everything that surrounds power: comfort, technology that makes life easier, safety, everyday usability, personalisation, and their relationship with the brand. New international research among affluent consumers now provides fairly precise figures to support this impression.

Read the article here.

Luxury Daily: 62pc of HNWIs now worried about geopolitical instability related to Iran war

Our research was featured in Luxury Daily’s article “62% of HNWIs now worried about geopolitical instability related to Iran war”

In a precarious global environment, affluent consumers are committed to spending on travel and wellness, according to market researcher Altiant. The company released its Q1 findings from its Global Luxury and Asset Management Monitor, a quarterly survey that tracks high-net-worth individuals across key global markets. The report reveals dwindling confidence in crypto and artificial intelligence alongside concerns around global geopolitical stability.

Read the article here.

WWD: What to Watch: Even the World’s Richest People Are Pulling Back on Luxury, Survey Shows

Our GLAM monitor data has been featured in WWD’s article “What to Watch: Even the World’s Richest People Are Pulling Back on Luxury, Survey Shows“

Here’s what they said about our findings:

Even as luxury brands intensify their focus on wealthy clients, there are signs of pullback on several fronts. Twenty percent of affluent and high-net-worth individuals (HNWIs) intend to spend less on designer fashions over the next 12 months. The percentage of non-purchasers rises to 30 percent for leather goods, 32 percent for jewelry and 44 percent for watches, according to findings gathered in the third quarter of 2025 by research firm Altiant and interpreted by Paris-based luxury consultancy MAD.

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Luxury Daily: HNWIs report surging interest in luxury cruises: Altiant, ILTM

Our research was featured in Luxury Daily’s article “HNWIs report surging interest in luxury cruises: Altiant, ILTM”

In a new report, titled “The Sail: A New Era for Luxe Cruising,” the organization details the rising demand among high-net-worth individuals for cruise trips, especially among smaller-scale, more intimate vessels. For the greater travel industry, luxury voyages are becoming more mainstream, as nearly 90 percent of the exclusive demographic have already taken a cruise or are actively interested in the experience.

Read the article here.

Italia Oggi: Lusso, i giovani dettano le regole: non più esclusività, ma esperienza. Anche in condivisione

Our collaboration with Kantar on the Luxury Study 2025 has been featured in Italia Oggi’s article "Lusso, i giovani dettano le regole: non più esclusività, ma esperienza. Anche in condivisione".

Here’s how the article introduced the study:

Il lusso non è più esclusività, ma esperienza. Il nuovo consumatore, giovane e consapevole, sta riscrivendo le regole di un’intera industria. Cambia il lusso, e con esso cambiano aspettative, comportamenti e strategie dei brand. A confermarlo è il Luxury Study 2025 di Kantar, realizzato in collaborazione con Altiant, società specializzata in ricerche sui consumatori ad alto reddito.

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Le Figaro/Économie: Comment évoluent les aspirations des clients du luxe?

Our work with Kantar Insights has been featured in Le Figaro/Économie’s article "Comment évoluent les aspirations des clients du luxe?".

Les résultats ont été restitués au Georges V en avant première le 3 avril dernier, grâce à la médiation d’Anne-Lise Toursel et Françoise Hernaez, respectivement directrice générale et directrice conseil luxe au sein de Kantar. Menée avec Altiant, cette étude vise à mieux comprendre les comportements des clients du secteur du luxe. 600 répondants à très hauts revenus y ont participé (dont 50 % ont moins de 35 ans), originaires de Chine, des États-Unis, des Émirats Arabes Unis et de France. Leurs profils sont très variés, d’autant que les attentes sont très spécifiques en fonction des pays.

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Fashion Network: From ownership to experience: how young buyers are reshaping luxury

Our research was featured in Fashion Network’s article "From ownership to experience: how young buyers are reshaping luxury".

Here’s what they said about our findings:

As the luxury industry faces a complex economic climate, it is also undergoing a major transformation in the way wealthy consumers shop. Younger buyers, in particular, are shifting their focus from status to meaning and emotion, embracing what researchers call "de-linearized luxury"—immersive experiences beyond traditional retail channels. This evolving dynamic is a central finding of "New Desires, Luxury De-Structuring," a study conducted by marketing data firm Kantar Insights and research group Altiant.

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láRECLAME: Étude Kantar x Altiant : comment les jeunes redéfinissent le luxe en 2025

Our collaboration with Kantar was recently featured in laRéclame’s May 20 article “Étude Kantar x Altiant : comment les jeunes redéfinissent le luxe en 2025”.

The article highlights that young Affluents are redefining luxury by prioritizing experiences over ownership, with strong interest in spas, luxury hotels, gastronomy, and new access models such as second-hand purchases, rentals, and co-luxing.

The luxury sector is at a turning point. After years of almost universal growth, only 33% of luxury houses reported progress in 2024, compared with 95% in 2021–2022. Faced with an economic slowdown and rising expectations, luxury seems compelled to reinvent itself. Kantar—in partnership with Altiant—conducted an exclusive study among high-income clients in France, the United States, China, and the United Arab Emirates, revealing a profound shift in expectations, particularly among young Affluents (under 35).

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CB NEWS: LES "AFFLUENTS" DANS LE LUXE

Our collaboration with Kantar on the Luxury Study 2025 has been featured in Les Échos’ article "Le luxe bousculé par les jeunes affluents".

Dans l’étude Kantar x Altiant, les “Affluents” correspondent aux top 10 % à 1 % de revenus dans chaque pays étudié. Ce qui en fait une cible stratégique pour les marques de luxe, sans être exclusivement "ultra-riches". Ces jeunes Affluents de moins de 35 ans "fondée sur un échantillon rigoureusement vérifié de personnes à haut revenu à travers des marchés clés dans le monde, met en lumière de puissantes opportunités ainsi que des défis majeurs pour les marques de luxe" précise, dans un communiqué Lars Long, CEO d’Altiant. 

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Journal du Luxe: Les High Net Worth Z dans le viseur du luxe

Our study about HNWZ's desires and their future impact on luxury was featured in Journal De Luxe’s article “Etude : les High Net Worth Z dans le viseur du luxe”.

“Pour l'heure, les HNWI restent le groupe qui stimule les ventes de luxe, tandis que les HNWZ sont plus susceptibles d'influencer directement ou indirectement les décisions d'achat", résument les auteurs de l'étude. D'influencé à influenceur.

Read the entire article here.

Hospitality Net: More than 90% of luxury travelers want wellness

Our latest Buzz vs. Reality study, conducted in partnership with ILTM and Hyatt, has been featured in Tornos News article’s "More than 90% of luxury travelers want wellness“

The article emphasizes how wellness has become a central pillar of luxury travel, with affluent travelers now prioritizing transformation over simple relaxation.

Luxury travelers’ wellness preferences are clear, and they’re influencing hospitality strategies worldwide:

Will spend more for wellness: Almost three-quarters (72%) say they are more likely to book a hotel if it has specialized options, like salt rooms or ice baths. This rises to 93% among affluent Chinese travelers. Three-quarters are also interested in wellness experiences which they have never seen before and enjoy unusual or niche wellness experiences on holiday.

Spa therapies remain the cornerstone: 62% of respondents prioritize spa experiences, with particular interest in specialised treatments like Thalassotherapy and Ayurvedic practices.

Read the full article here

Jing Daily: Why the wealthy want wellness

Our latest study on wellness travel has been featured in Jing Daily’s article “Why the wealthy want wellness.”

A new study by fieldwork firm Altiant delves into the perspectives of affluent and High-Net-Worth Individuals (HNWIs) on wellness travel. This robust research, conducted in October this year, surveyed 800 respondents across six countries, the UK, US, France, China, UAE, and Saudi Arabia. Each participant belonged to the top 5% of their country’s income earners or wealth holders, with over 65% identified as millionaires.

The findings provide a nuanced look into this demographic’s preferences, revealing a growing inclination towards integrating luxury travel with wellness-focused experiences.

Read the full article here.