Jing Daily: Green is the new gold in China’s hard luxury segment

Our research was featured in JingDaily’s article “Green is the new gold in China’s hard luxury segment”

Here’s what they said about our findings:

Chinese consumers have only become more sustainability-minded when making purchase decisions since the onset of the Covid-19 pandemic in early 2020, according to Altiant. Much of this can be attributed to the growing spending power of Chinese millennial and Gen Z consumers and the environmental consciousness of these increasingly influential cohorts.

Read the article here.