Our research was featured in JingDaily’s article “Green is the new gold in China’s hard luxury segment”
Here’s what they said about our findings:
Chinese consumers have only become more sustainability-minded when making purchase decisions since the onset of the Covid-19 pandemic in early 2020, according to Altiant. Much of this can be attributed to the growing spending power of Chinese millennial and Gen Z consumers and the environmental consciousness of these increasingly influential cohorts.
Read the article here.