Luxury Daily: Wealthy shoppers not tired of collaborations, just choosier

Our research was featured in Luxury Daily’s article “Wealthy shoppers not tired of collaborations, just choosier”

The firm’s new report, The Collaboration Economy in Luxury, finds that 47 percent of affluent and high-net-worth respondents purchased at least one collaboration or co-branded product over the period, rising to 55 percent in the United States and 54 percent among under-45s. One in five bought more than one. “What consumers are telling us is more nuanced: they are not tired of collaborations; they are discerning about them,” said Meryam Schneider, CMO of Altiant, in a statement.

Read the article here.

Jing Daily: Green is the new gold in China’s hard luxury segment

Our research was featured in JingDaily’s article “Green is the new gold in China’s hard luxury segment”

Here’s what they said about our findings:

Chinese consumers have only become more sustainability-minded when making purchase decisions since the onset of the Covid-19 pandemic in early 2020, according to Altiant. Much of this can be attributed to the growing spending power of Chinese millennial and Gen Z consumers and the environmental consciousness of these increasingly influential cohorts.

Read the article here.