JOURNAL DU LUXE: Quelle data pour le Luxe post-Covid 19 ? (FRENCH)


Des données chiffrées et des observations inédites.
Pour le Salon du Luxe Paris 2020 – qui se tient actuellement online -, Meryam Schneider, vice présidente de Altiant, société spécialisée dans les études de consommation, dévoile les résultats d’une étude consacrée aux HNI – high net worth individual – les individus à patrimoine élevé, à l’ère du Covid-19.

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ILTM GLOBAL HEATMAP: THE FLIGHT TO QUALITY

One of the most revealing aspects of the pandemic so far is how it has shaped HNW individual mindsets around how and where they place budget within the luxury travel market. For the first time in perhaps a long time, it seems that many HNW luxury travellers are questioning their consumption and in some cases moving towards new concepts and options to safeguard both their health and finances…

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THE CEO MAGAZINE: Green travel is front and centre for wealthy travellers

Sustainability and environmental awareness have been edging closer to the top of wealthy consumers’ priority lists in recent years. Based on data from Altiant – an organisation that provides insight from experts, marketers and agencies working in luxury and wealth management industries – this new preference to choose green has extended to all corners of luxury consumerism.

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ILTM GLOBAL HEATMAP: GREEN GOES MAINSTREAM

The factor currently at the heart of every decision, of course, is COVID-19. This unprecedented crisis led to equally unprecedented responses including some key demographic shifts, one of which being the acceleration and adoption of green travel.

Based on our data, this new desire to ‘go green’ has extended to all corners of luxury consumerism, from fashion and luxury goods to travel, suggesting that many people will now take these factors into consideration when purchasing, either amplifying their burgeoning desires or creating ones that didn’t previously exist…

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