ILTM GLOBAL HEATMAP: THE FLIGHT TO QUALITY

One of the most revealing aspects of the pandemic so far is how it has shaped HNW individual mindsets around how and where they place budget within the luxury travel market. For the first time in perhaps a long time, it seems that many HNW luxury travellers are questioning their consumption and in some cases moving towards new concepts and options to safeguard both their health and finances…

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ILTM GLOBAL HEATMAP: GREEN GOES MAINSTREAM

The factor currently at the heart of every decision, of course, is COVID-19. This unprecedented crisis led to equally unprecedented responses including some key demographic shifts, one of which being the acceleration and adoption of green travel.

Based on our data, this new desire to ‘go green’ has extended to all corners of luxury consumerism, from fashion and luxury goods to travel, suggesting that many people will now take these factors into consideration when purchasing, either amplifying their burgeoning desires or creating ones that didn’t previously exist…

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