ALTIANT Global Luxury AND ASSET MANAGEMENT (GLAM) MONITOR
Q3 2025 RELEASE
I
Q3 2025 RELEASE I
Quarterly GLAM Monitor: Q3 2025
Release date: October 2025
Lars Long - Founder & CEO, Altiant
Welcome to the newest edition of Altiant’s Global Luxury and Asset Management (GLAM) Monitor. The monitor focuses on the behaviours and sentiments of our panel of validated global affluent/High Net Worth Individuals.
For GLAM, we have now conducted over 13,500 interviews to construct a comprehensive and evolving view of luxury sentiment and behaviour. The seven years of study so far clearly show the significant change and disruption which the world has seen in that period. We hope that the future findings continue to assist your business strategies and decisions in the years ahead.
2025 continues to be a year in a rush, with rapidly developing opportunities and threats for the luxury industry. While some brands are finding the going tough, others are thriving. Global issues such as the energy and climate crises, international conflicts, tariffs/trade wars and inflation continue to impact affluent sentiment. AI has also become firmly established, with many people now using it daily, either consciously or not.
All of the data is available within Tableau so that you can reformulate the results according to your own preferences. Age, gender, region and household income filters will enable you to interact with the data and cut it in different ways to identify key variances and trends.
We welcome the free and fair use of our data to meet your individual and business objectives, only asking that you clearly link your readers to the source of the data whenever applicable. As we publish additional iterations, trends will continue to strengthen, enabling you to further enhance your understanding of global luxury consumers. In the event you have any questions about the data, please contact us at glam@altiant.com
Altiant Founder and CEO, Lars Long
INTRODUCTION TO THE RESEARCH
All data presented in this GLAM monitor has been sourced from Altiant’s manually validated in-house panel of Affluent and High Net Worth Individuals (HNWIs), Luxury Opinions©. This iteration reports on Q3 2025 but will also include trended data from the trackers’ previous quarters. For any additional questions about this research, please contact glam@altiant.com.
METHODOLOGY
We continue to survey different members of our global panel whenever possible, trying to survey all respondents once a year at most. 489 affluent/HNWIs were surveyed between July and September 2025, with 168 in Europe, 159 in North America and 162 in Asia Pacific. 21% of this quarter’s sample was aged 18-39, with 79% aged over 40. The sample was split 58:42 male:female in terms of gender. Since starting the tracker in Q3 2018, we have now conducted more than 13,500 interviews in total, 34% of which were among aged 18-39s (66% over-40) and with a gender split of 51:49.
MEDIAN HOUSEHOLD INCOME AND INVESTIBLE ASSETS
Normalised to $US, the median household income (HHI) in this quarter was 317k, while the median investible assets(IA) stood a $760,000 (exchange rates as per 20th October 2025). This brought the median HHI across all 5+ years’ of study so far to $270k, while the IA median stands at $883,000.
wealth acquisition: the new categories
In Q3 2024 we introduced a new question asking for the respondents’ best description about how they had acquired their wealth so far. The five categories are:
· Legacy wealth: Wealthy upbringing/financial support and with an inheritance
· Head start: Wealthy upbringing/financial support with no inheritance
· Upwardly mobile: Middle-class or poor upbringing with financial support and an inheritance
· Inheritor: Middle-class or poor upbringing with an inheritance but no financial support
· Self-made: Middle-class or poor upbringing without an inheritance or financial support
Across the five quarters so far, 11% have defined themselves as coming from Legacy wealth, while 16% fell into the Head start category, the latter rising to 27% in China. Another 20% said they were Upwardly mobile, while only 7%defined themselves as an Inheritor. By far the largest share fell into the Self-made category (46%), albeit standing at only 13% among the Chinese response. The results for Q3 were broadly in line with the previous quarters for this question.
GLAM 5-YEAR
In July 2025, we released a GLAM Monitor Report, which collects five years of continuous and detailed data collection, marking a sustained contribution to thought leadership in luxury and asset management research. DISCOVER THE REPORT AND MAIN INSIGHT
STUDIED POPULATIOn
KEY QUARTERLY CHANGES
Luxury automotive and watches have seen large shifts in sentiment for spending in the year ahead, both having a 10-percentage point jump (to 44%) for those planning to cut back.
Travel and wealth management were the best performers here, with fewer than 10% expecting to cut back. Indeed, 38% and 43% respectively expect to increase their spending in these two categories in the year ahead.
61% of the Q3 sample say that they are now using AI programs (up from 54% in Q2), rising to 71% among millennials and 70% among affluent/HNW Americans.
After falling off notably in Q2, perceived stability in the global financial system recovered a little in Q3 from 14% to 20%. Nevertheless, this remains fragile with 62% still thinking it is unstable.
Financial prudence now appears to be the priority as two thirds (66%) do not anticipate making imminent portfolio changes and only 17% do, changing from 56% and 26% since Q3 alone.
LUXURY PURCHASES
LUXURY BEHAVIOUR
“Which of the following words best represents yourself when it comes to luxury and wealth?”
Base: 1,414 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantThis question was introduced for 2025, with respondents using an 11-point slider to indicate which words from the following pairs best sums them up. The numbers below represent a net of the three slider points closest towards each word (bottom 3/top 3). While most of the pairs are reasonably balanced between the two extremes, there is a clear preference towards established brands (32%) and those which focus on brand-specific/standalone products (24%) rather than collaborations.
Saving vs Spending: 21% vs 14%
Established brands vs Niche brands: 32% vs 10%
Local/regional brands vs International brands: 19% vs 25%
Fast vs Slow: 22% vs 13%
Modern vs Traditional: 23% vs 15%
Physical vs Digital: 18% vs 20%
Brand collaborations vs Standalone products: 8% vs 24%
PAST LUXURY PURCHASES (Past 12 Months)
“In which of the following categories have you purchased a luxury brand or service within the past year?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantThe travel industry has fully bounced back after the pandemic and relatively few travellers are now cautious about taking holidays. The share of wealthy individuals saying that they had taken a luxury holiday reached a new tracker-peak of 90% in Q4 2024 and has stayed around this point since (88% in Q3), with two thirds (65%) taking multiple trips within the past year. Tourism remains firmly at the top of the list for share of category purchases and comfortably ahead of the nearest cluster of other categories.
Various others such as wealth management services, designer fashion, alcohol, electronics and cosmetics/fragrances have also remained popular and purchased by 70-80% within the past year. Purchases of leather goods and cosmetics/fragrances see a clear skew towards women, while men are more likely to buy watches and use wealth management services. Luxury automotive (43%), high-end audio (39%) and art and collectibles (37%)remain the least likely categories to have been purchased within the past year.
“Approximately how much did you spend in total in the following categories last year?”
Base: global affluent/HNWIs who made purchase(s) in the relevant categories | Source: LuxuryOpinions®/AltiantThis question was introduced from Q4 2024 to track the changing spending patterns across the different luxury categories. Among the typically lower-priced categories, fragrances again came out the lowest with a median normalised spend of just over $825, a little behind cosmetics ($1,075). Both leather goods and designer fashion had a median spend in the $2,500-3,000 range. Travel had the highest median spending category and is the only one to exceed $10,000 at almost $11,000. Watches followed a short way behind ($9,000), with jewellery spending at $6,825and high-end audio and electronics between $4,000-5000.
Luxury Purchase Intent (Next 12 Months)
“Do you expect to spend more or less in the next 12 months, compared to the last 12 months?” - Active buyers, past 12m
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantPurchasing trends remained somewhat consistent across 2024, but the 2025 results have seen a clear and significant shift. Many brands are already reporting difficult sales periods, with these purchasing intentions suggesting further challenges ahead: all categories saw a rise in respondent sentiment for planning to spend less over the next 12 months.
Watches provides an interesting case study. As P12M median spend has gradually nudged upwards over the past four quarters, so too has their likelihood for spending less in the year ahead. From a Q2 tracker-high of watch buyers stating that they planned to spend less on watches in the year ahead (34%), the number jumped again to 44% in Q4 and 47% among over-40s.
Automotive also saw a stark increase in the share planning to cut back on category spending in the year ahead. Like watches, the number jumped from 34% to 44% in just one quarter, while high-end audio remained high at 46% (down from 49%), showing a clear shift in sentiment. In all three cases, Europeans are by far the most likely region to be planning to reduce their spend. Various other categories such as leather goods (30%), art and collectibles (32%) and jewellery (32%) also saw around a third of their current buyers planning to spend less over the next year.
Travel and wealth management were the best performers here, with fewer than 10% expecting to cut back. Indeed, 38% and 43% respectively expect to increase their spending in these categories in the year ahead. Many affluent/HNWIs appear to want to plan financially for unforeseen events, political change or to hedge against inflation.
“You mentioned that you have not purchased luxury items from the following categories within the last year/Do you think you will make purchases in any of these categories within the next year?”
Alcohol, high-end audio, art and collectibles and luxury fragrances/cosmetics remain the least likely categories to entice new customers, all having 85%+ of non-users not expecting to begin doing so over the next 12 months. Travel is the category which may be able to attract renewed travellers, with 47% expecting to take at least one trip again in the next 12 months.
PURCHASE CHANNELS
“Within the past 12 months, how have you purchased luxury brands or services?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantPrior to Covid-19, the share of consumers buying luxury goods/services in a physical store hovered around the 85% mark. This fell as low as 67% in Q2 2021 and while there were some fluctuations across 2022 and early 2023, it has stabilised around the 80% mark since (82% in Q3 2025).
The past two years have also seen a notable uplift in online luxury shopping, although this too saw some fluctuation over the past year. As of Q3 2025, 61% said that they had purchased luxury goods or services via their computer/laptop, rising to 80% of Americans. Purchases via mobile phones continue to fluctuate and dropped back to 42% in Q3 while those via tablets increased to 17%. Men and over-40s comfortably remain the least likely to have shopped via devices such as these.
SOCIAL MEDIA INTERACTIONS
“Which of the following social media sites/apps do you use in a typical week for at least 30 minutes in total?
Base: 1,414 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantThis question was introduced from Q1 2025 to provide a greater level of detail about social media usage. The unique nature of Chinese social media means that its specific sites were only shown to respondents in China, with all other markets seeing the same options. Respondents from Hong Kong were shown both the Western/international sites as well as the Chinese ones. Within China, Douyin is highly popular and used by 81% of the Q3 sample. Nearly all Chinese respondents said that they used Weixin (96%), while three quarters (79%) use Xiaohongshu and a third (37%) use Weibo.
Among the non-Chinese markets, Instagram (64%), Facebook (61%) and YouTube (60%) were the most popular, followed by the professional networking site LinkedIn (47%). Women are much more likely to use the former two sites, with men more likely to use LinkedIn. Meanwhile, Americans are most likely to use Facebook and LinkedIn, while Europeans and under-40s drive usage of Instagram.
TikTok also has a strong usage bias towards under-40s, 37% using it weekly for 30+ minutes vs 20% of over-40s (overall average of 23%). Despite recent controversies, X/Twitter remains reasonably popular and used by 29%, while only 3% are currently using Bluesky. The direct messaging app, WhatsApp, also remains popular with 57% using it for at least 30 minutes in a typical week.
“Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantIn line with online retail prospering, social media is now key for most luxury brands. Some 44% of the Q3 sample said that they had followed a brand, while 45% had liked or recommended one to family, friends or colleagues within the past three months, both figures broadly level vs the previous quarters. In both cases, women and under-40s continue to be the most likely to do so. Elsewhere, under one in five made purchases via social media (16%) or sent a private message to a brand (12%), with under-40s again most likely to do so.
Many are dedicating parts of their marketing budgets to social media influencers. With almost one quarter (24%) of wealthy individuals saying that they had followed influencers within the past three months, this can be a lucrative option if well-chosen partners are utilised. Over-40s, men and Europeans are the least likely groups to do so at under one in five. Finally, 34% reported that they made none of these social media interactions within the past three months.
LUXURY & SUSTAINABILITY
Attitudinal Statements
“Which of the following statements about luxury do you agree with?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantRecent years have led to many affluent/HNWIs reassessing their purchases of luxury goods, often instead preferring to spend their money on luxury experiences: two in five (40%) say that they now prefer luxury experiences over goods/products. As seen in Section 1, tourism is buoyant and sustainable/ethical trips will remain prevalent: 25% say that they will prioritise responsible travel in the future. Meanwhile, 14% say that they have reconsidered their recent travel plans due to climate changes such as heatwaves and wildfires.
Similarly, many people are opting to rent items rather than buy them, particularly in categories such as fashion and jewellery. Sustainability and tapping into the circular economy are at the heart of this growth, although that still only 4%are interested in renting clothes indicates that this is likely to be gradual. Meanwhile, 17% say are interested in buying second-hand clothes, though this figure continues to lag in Asia where only 10% are receptive.
Wealthy individuals are also increasingly gravitating towards brands which have a genuine sustainable ethos and positioning. Two in five (38%) are interested in buying sustainable products such as electric cars or organic clothing. A slightly higher share are also now concerned about the climate crisis (45%) and geopolitical stability in the world(55%), while 35% are trying to reduce their personal carbon footprint in everyday life. Finally, 20% have reduced or eliminated their consumption of meat, rising to 33% in Europe but standing at just 7% in Asia.
“How sustainable/environmentally friendly do you think the following are? / And which of these do you currently do?
Base: 7,631 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantThe ongoing climate crisis means that many wealthy individuals are now scrutinising their own actions and how they are contributing to, or alleviating, this issue. Perceived green credentials can be highly influential, and the growth of the rental and second-hand market has been built around the circular economy.
While some studies have questioned the legitimacy of these claims, consumer perception is key. This appears to be broadly positive as over half (54%) think that renting goods is either somewhat or very environmentally-friendly, rising to 62% for buying goods second hand. Some 35% say that they are already doing the latter, though only 5% are currently renting.
Another significant behavioural change is the increasing need to find alternative fuels for driving. The growth of electric and hybrid cars has been broadly positive, albeit with some ongoing concerns about the convenience of charging and battery reliability (‘range anxiety’). Nevertheless, 28% think that these cars are very environmentally-friendly, with another 26% thinking they are somewhat so. Two in five (39%) have already made the switch to electric or hybrid cars, although some countries are reporting waning driver interest and a reversion back to ICE vehicles.
There are also growing energy demands coming from the use of AI programs, a new metric introduced to the tracker from Q3 2024. As of Q3 2025, only 24% think that these are sustainable or environmentally friendly, with 51% believing they are not very/at all green. Over-40s and Europeans are the most likely to have a negative impression of AI from a sustainability perspective. Nevertheless, 61% of the Q3 sample say that they are already using such programs (up from 54% in Q2), rising to 71% among millennials and 70% among American respondents.
Many wealthy individuals are also making sustainable changes at home, for example by investing in solar panels or heat pumps. Two thirds (66%) believe that these actions are very or somewhat environmentally friendly, with broadly high response across the demographics. Almost half (46%) of the Q3 sample have already taken some of these steps, only falling behind in Asia (34%).
The Importance of Sustainability
“How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour (sustainable luxury)?”
Base: 7,631 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantThe ongoing climate crisis remains one of the most pressing issues globally. This has led to many becoming increasingly demanding of brands to acknowledge and act alongside them in alleviating climate concerns. Individuals are also becoming more aware of ‘greenwashing’ and discerning about brands which make sustainable claims. Three in five (56%) say that it is very or somewhat important to them for brands to do this. Only 16% now say that it is not very, or not at all important for brands to focus on sustainability, showing the importance of this issue for consumers.
Trading up for Sustainability
“Would you be prepared to pay more for a product which positions itself as sustainable luxury?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantDespite some muted responses to brands’ sustainability efforts, many affluent consumers are seemingly prepared to back up their views about environmental protection and sustainability with their money. Only 26% of the Q3 sample are entirely unprepared to spend any more for sustainable/ethical luxury products, while 52% are prepared to spend up to 10% more, which could represent a sweet spot for brands to justify a small price premium.
The remaining 22% are prepared to spend more than 10% extra for sustainable/ethical luxury products, with 4% even being prepared to spend more than 25% extra. Trading up for sustainable goods resonates with under-40s more than over-40s overall, especially for the 10-25% extra spending bracket.
Sustainable Luxury Champions
“Are there any luxury brands in any industry which you think are good examples of sustainable luxury? If so, which companies?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantOver the course of our tracker so far, a handful of luxury brands have consistently stood out to wealthy individuals as sustainable luxury operators. The likes of Louis Vuitton, Stella McCartney, Gucci and Tesla garner a high share of the response each quarter, with these brands also being among the most cited in Q3. Meanwhile, many wealthy individuals do not state any specific sustainable brands or, even worse, actively mistrust some green claims, something which brands continue to have to work on resolving.
FOCUS ON FINANCE
Global Financial System Stability
“How stable do you feel the global financial system currently is?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantA variety of recent events have had a major impact upon consumer confidence in the global financial system. Perceived stability in the financial system plummeted at the outset of the pandemic before recovering unevenly in the intervening years. In Q2, perceived stability dropped to 14%, the lowest point of the tracker so far, before recovering slightly to 20% in Q3. Concurrently, the share of those who think that system is very or somewhat unstable rose to 70% in Q2, before returning back slightly to 62% in Q3. Only 19% now hold a neutral/uncertain position.
Stock Market Knowledge
“How knowledgeable do you think you are about topics related to the stock market?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantSelf-claimed stock market knowledge has historically shown little quarterly variation, hovering around the 75-80% mark. In Q3 this remained true, with 76% saying that they are either very or somewhat knowledgeable, and with only 18% falling into the top box. Women and Europeans continue to be the least likely groups to state that they are knowledgeable. 21% feel that they have very little stock market knowledge, while only 3% say they have no knowledge at all. Women remain much more likely to profess having little or no knowledge in this area (35% vs 16%).
Regional Stock Market Confidence
“How do you think the stock markets in your region will perform during the next 12 months when compared to the past 12 months?”
Base: 13,059 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantStock market confidence dropped as low as 30% in Q2 2022, before recovering in an uneven manner since. However, this again dropped dramatically to a new tracker low in Q2 2025, with just 27% expecting an improved performance in the year ahead (down from 42% in Q1). While this recovered a little in Q3 (28%), it remains one of the lowest results in our tracker so far. Just over one third (35%) now think that their stock performance will remain about the same, while 30% anticipate a downturn, completely wiping out the 15-percentage point spike from the previous quarter.
INVESTMENT PLANS
“Within the next 90 days, do you expect to make significant changes to your investment portfolio?”
Base: 7,631 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantThere has been relatively little movement on this question over the past three years, with only around one quarter planning to make significant imminent changes to their portfolios, while half did not. However, caution now appears to be the priority as two thirds (66%) do not anticipate making such changes and only 17% do. One in five (17%) remain unsure. The ongoing market turbulence and uncertainty, largely emanating from the US, is likely to be a key reason for this shift.
“Do you plan to change how much you dedicate towards charitable donations and/or sustainable investments over the next year?”
Base: 3,810 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantOnly 14% say that they will be making more charitable donations in the year ahead, a slight decline against previous results. Almost three quarters (73%) expect to donate about the same amount as before, while only 13% anticipate cutting back. A similar pattern emerges for planned sustainable investments, with 18% expecting to increase these, 73% planning to maintain and only 9% cutting back.
Investing in Cryptocurrencies
“Please select one of the following options in relation to your interest in virtual cryptocurrencies like Bitcoin and Ethereum.”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantCryptocurrency continues to attract a high level of media interest amid ongoing controversies. Only 9% of the global affluent are now entirely unfamiliar with them. Following a significant drop in 2022, Bitcoin values saw a strong recovery in 2023 and reached a new all-time high in August 2025 of $124,000. At the time of writing, values of Bitcoin had fallen back to $109,000.
In Q3 2025, 24% were long-term investors, driven by Americans and men, while 11% invested with a short-term view. Bitcoin remains the most popular digital currency by some distance. Despite the aforementioned growing value of coins such as Bitcoin, the actual share of investors remains broadly flat vs previous quarters. While some investors only do so for single coins, typically Bitcoin, many also dabble in others such as Ethereum.
Despite rising values, the continued unpredictability and volatility of crypto appears to have hardened the opposition among many non-investors: the share of current non-investors but who might be interested in doing so fell back steadily in 2023 and remained at around a quarter since (29% in Q3). Another 27% now say that they do not currently invest in crypto and do not think they will do so in the future.
FOCUS ON TRAVEL AND LEISURE TIME
Holiday habits and intention
“With whom did you take holiday within the past year?
Base: 1,414 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantAnother new question introduced in Q1 aimed to understand who travellers were taking their holidays with. As per the results in Q3, couple trips remain the most popular overall, with 56% doing so, closely followed by couples plus children (52%). Holidays with friends were also commonplace at 33%, rising to 44% among under-40s. Multi-generational/extended family trips (26%) and solo travel (19%) also provide the travel industry with significant opportunities to tap into.
“Which of the following have you done while on holiday within the past year?”
[Note: in Q4 2021 this question was from a three-year time period to one-year]
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantLuxury is important right from the start of respondents’ holidays, including at the airport: 51% shopped in a duty-free store, 44% used a VIP waiting lounge and 46% travelled by business/first-class within the past year. Alcohol, perfume and cosmetic purchases were commonplace among those who shopped in a duty-free store. 5* or more hotelsremain highly popular, used by 58%, while 36% stayed in a suite/penthouse room and 23% rented a beachfront villa. Fine dining (58%) and room services/concierges (42%) also continue to attract many of these travellers.
Spas were used by more than half (51%) within the past 12 months, with under-40s remaining the most likely users (61%). Wellness tourism continues to flourish as more luxury hotels acknowledge the appeal of relaxation facilities; indeed, 19% say that they had been to a wellness retreat over the past year.
Many wealthy individuals are also extending a business trip for a holiday (workations/’bleisure’). Almost one quarter (23%) say that they have done this over the past year, while a similar share had a private transport experience such as a helicopter ride (18%) or used a private chauffeur (20%) within the past year. Americans are the most likely to have treated themselves on their luxury holidays in most of these listed activities, with very little overall change vs last quarter.
Two new codes were introduced in Q3 2024 to account for increasingly visible travel trends: taking a medium/long distance luxury train trip (such as the Orient Express) and attending a sporting event while on holiday. One in ten (7%) said that they had taken one of these train trips within the past year, while 21% had attended sporting events, the latter rising to 34% among wealthy Americans.
“Which of the following types of holiday are you likely to take within the next year?”
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantWhile many individuals continue to favour domestic trips, or going to countries closer to home, international holidays have firmly recovered from the post-Covid dip (see Section 1). Different holiday types see wide variance in popularity across the regions, with many now looking for hidden gems and lesser-known destinations off the beaten track.
Overall, city breaks are set to be the most popular type of holiday in 2025 (62%), rising to 69% among under-40s and 71% among Chinese. This is closely followed by sightseeing or tourist breaks (61%), family trips (59%) and beach holidays (56%). Multi-generational trips remain popular along with rural/countryside holidays such as glamping (25%), reflecting many wealthy travellers’ ongoing desire for privacy. Wellness retreats are also likely to retain their popularity as the wealthy look to improve their physical and mental health: 21% plan to visit one of these in the year ahead.
“Thinking about your day-to-day life, are you doing the following activities more, less or about the same as 12 months ago?
Base: 13,585 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantThis last question was introduced in 2025 to provide a better overview of respondents’ leisure time when they are not on holiday. There are signs of a growing return to in-person experiences, and a reduction of screen time. While 67% say that they are spending about the same amount of time online, 20% have reduced this vs only 13% who are doing so more often. Europeans and Americans are the most likely to be cutting back on their screen time (25%), vs only 12% of Asian respondents.
Health is becoming an increasingly key component in their lives, with half focusing on their health and wellbeing about as much as last year, while 47% are giving it greater importance. Specifically to participating in sports and exercise, 58% are maintaining their levels of activity, while 30% are doing so more often. Finally, rising costs have not yet been a significant deterrence for dining out of home, going to sporting and cultural events. Around two thirds are doing so about the same as a year ago, with around one in five doing so more often.
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