ALTIANT Global Luxury AND ASSET MANAGEMENT (GLAM) MONITOR
Welcome to this five-year overview of Altiant’s Global Luxury and Asset Management (GLAM) Monitor.
The monitor focuses on the behaviours and sentiments of our panel of validated global affluent/High Net Worth Individuals. During this time frame, we have conducted over 11,000 interviews to build a comprehensive and evolving view of luxury sentiment and behaviour.
Release date: July 2024
INTRODUCTION TO THE RESEARCH
In this special edition, we isolated five calendar years from 2019 to 2023. Over this time frame, 9,355 affluent and high-net-worth individuals (HNWI) were interviewed, with a broadly equal distribution across Europe, North America and Asia-Pacific.
All data presented in this GLAM monitor has been sourced from Altiant’s manually validated in-house panel of Affluent and High Net Worth Individuals (HNWIs), Luxury Opinions©. This report includes trended data from the trackers’ previous quarters. For any additional questions about this research, please contact glam@altiant.com.
Since GLAM Tracker is updated every quarter, we invite you to EXPLORE THE LATEST RELEASE
STUDIED POPULATIOn
LUXURY PURCHASES
PAST LUXURY PURCHASES (Past 12 Months)
“In which of the following categories have you purchased a luxury brand or service within the past year?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantLuxury Purchase Intent (Next 12 Months)
“Do you expect to spend more or less in the next 12 months, compared to the last 12 months?”
Total filtered Base (active buyers) of 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantPURCHASE CHANNELS
“Within the past 12 months, how have you purchased luxury brands or services?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantSOCIAL MEDIA INTERACTIONS
“Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantLUXURY & SUSTAINABILITY
Attitudinal Statements
“Which of the following statements about luxury do you agree with?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantLuxury & Sustainability: The Importance of Sustainability
“How sustainable/environmentally-friendly do you think the following are? / And which of these do you currently do?
Total Unfiltered Base: 4,343 global affluent/HNWIs | Source: LuxuryOpinions®/Altiant[Note: data used for this question are only for the last 3 years]
“How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour (sustainable luxury)?”
Total Unfiltered Base: 4,969 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantLuxury & Sustainability: Trading up for Sustainability
“Would you be prepared to pay more for a product which positions itself as sustainable luxury?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantLuxury & Sustainability: Sustainable Luxury Champions
“Are there any luxury brands in any industry which you think are good examples of sustainable luxury? If so, which companies?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/Altiant[Note: data used for this question are related only to 2024]
FOCUS ON FINANCE
Global Financial System Stability
“How stable do you feel the global financial system currently is?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantStock Market Knowledge
“How knowledgeable do you think you are about topics related to the stock market?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantRegional Stock Market Confidence
“How do you think the stock markets in your region will perform during the next 12 months when compared to the past 12 months?”
Total Unfiltered Base: 8,987 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantPORTFOLIO MANAGEMENT
“Within the next 90 days, do you expect to make significant changes to your investment portfolio?”
Total Unfiltered Base: 4,342 global affluent/HNWIs | Source: LuxuryOpinions®/Altiant[Note: data used for this question are only for the last 3 years]
Investing in Cryptocurrencies and NFTs
“Please select one of the following options in relation to your interest in virtual cryptocurrencies like Bitcoin and Ethereum.”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/Altiant“Please select one of the following options in relation to NFTs.”
Total Unfiltered Base: 4,342 global affluent/HNWIs | Source: LuxuryOpinions®/Altiant[Note: data used for this question are only for the last 3 years]
FOCUS ON TRAVEL
Luxury Travel Experiences
“Which of the following have you done while on holiday within the past year?”
[Note, this question has been changed from a three-year time period, to one-year, in response to the Covid-19 pandemic]
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/AltiantHoliday Booking Intentions
“Which of the following types of holiday are you likely to take within the next year?”
Total Unfiltered Base: 9,355 global affluent/HNWIs | Source: LuxuryOpinions®/Altiant[Note: in Q4 2021 this question was from a three-year time period to one-year]
Post Covid Luxury Travel
“Thinking about how your travel intentions are likely to change against pre-Covid years, are you likely to take more, fewer or about the same number of holidays to the following places?”
New Question. Total Unfiltered Base: 4,342 global affluent/HNWIs | Source: LuxuryOpinions®/Altiant[Note: data used for this question are only for the last 3 years]
Publications contained in the Altiant Knowledge Center are free to use, we simply require proper attribution. In no event shall Altiant be liable for any indirect, special or consequential damages in connection with any use of the provided data. Altiant does prohibit the selling of any information contained within or derived from these reports and monitors.