Italia Oggi: Lusso, i giovani dettano le regole: non più esclusività, ma esperienza. Anche in condivisione

Our collaboration with Kantar on the Luxury Study 2025 has been featured in Italia Oggi’s article "Lusso, i giovani dettano le regole: non più esclusività, ma esperienza. Anche in condivisione".

Here’s how the article introduced the study:

Il lusso non è più esclusività, ma esperienza. Il nuovo consumatore, giovane e consapevole, sta riscrivendo le regole di un’intera industria. Cambia il lusso, e con esso cambiano aspettative, comportamenti e strategie dei brand. A confermarlo è il Luxury Study 2025 di Kantar, realizzato in collaborazione con Altiant, società specializzata in ricerche sui consumatori ad alto reddito.

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Le Figaro/Économie: Comment évoluent les aspirations des clients du luxe?

Our work with Kantar Insights has been featured in Le Figaro/Économie’s article "Comment évoluent les aspirations des clients du luxe?".

Les résultats ont été restitués au Georges V en avant première le 3 avril dernier, grâce à la médiation d’Anne-Lise Toursel et Françoise Hernaez, respectivement directrice générale et directrice conseil luxe au sein de Kantar. Menée avec Altiant, cette étude vise à mieux comprendre les comportements des clients du secteur du luxe. 600 répondants à très hauts revenus y ont participé (dont 50 % ont moins de 35 ans), originaires de Chine, des États-Unis, des Émirats Arabes Unis et de France. Leurs profils sont très variés, d’autant que les attentes sont très spécifiques en fonction des pays.

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láRECLAME: Étude Kantar x Altiant : comment les jeunes redéfinissent le luxe en 2025

Our collaboration with Kantar was recently featured in laRéclame’s May 20 article “Étude Kantar x Altiant : comment les jeunes redéfinissent le luxe en 2025”.

The article highlights that young Affluents are redefining luxury by prioritizing experiences over ownership, with strong interest in spas, luxury hotels, gastronomy, and new access models such as second-hand purchases, rentals, and co-luxing.

The luxury sector is at a turning point. After years of almost universal growth, only 33% of luxury houses reported progress in 2024, compared with 95% in 2021–2022. Faced with an economic slowdown and rising expectations, luxury seems compelled to reinvent itself. Kantar—in partnership with Altiant—conducted an exclusive study among high-income clients in France, the United States, China, and the United Arab Emirates, revealing a profound shift in expectations, particularly among young Affluents (under 35).

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CB NEWS: LES "AFFLUENTS" DANS LE LUXE

Our collaboration with Kantar on the Luxury Study 2025 has been featured in Les Échos’ article "Le luxe bousculé par les jeunes affluents".

Dans l’étude Kantar x Altiant, les “Affluents” correspondent aux top 10 % à 1 % de revenus dans chaque pays étudié. Ce qui en fait une cible stratégique pour les marques de luxe, sans être exclusivement "ultra-riches". Ces jeunes Affluents de moins de 35 ans "fondée sur un échantillon rigoureusement vérifié de personnes à haut revenu à travers des marchés clés dans le monde, met en lumière de puissantes opportunités ainsi que des défis majeurs pour les marques de luxe" précise, dans un communiqué Lars Long, CEO d’Altiant. 

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Journal du Luxe: Les High Net Worth Z dans le viseur du luxe

Our study about HNWZ's desires and their future impact on luxury was featured in Journal De Luxe’s article “Etude : les High Net Worth Z dans le viseur du luxe”.

“Pour l'heure, les HNWI restent le groupe qui stimule les ventes de luxe, tandis que les HNWZ sont plus susceptibles d'influencer directement ou indirectement les décisions d'achat", résument les auteurs de l'étude. D'influencé à influenceur.

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Jing Daily: Affluent Chinese set new standards in luxury beauty

Our research was featured in JingDaily’s article "Affluent Chinese set new standards in luxury beauty".

Recent findings from an Altiant survey conducted earlier this month offer a revealing look at the evolving beauty and personal care habits of affluent and high-net-worth individuals (HNWIs) across China, the US, France, and the UK.

The survey indicates that 88% of respondents have purchased luxury fragrances in the past year, with Chinese consumers demonstrating particularly high engagement in luxury facial care – 90% of affluent Chinese respondents reported buying luxury facial care products, significantly outpacing other regions.

This data reflects shifts in the beauty sector, where priorities are increasingly shaped by a preference for premium ingredients, advanced formulations, and a growing interest in natural and organic products.

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LUXURY DAILY: Stella McCartney, Louis Vuitton and Chanel perceived as most sustaina

Our insights have been featured in Luxury Daily’s article "Stella McCartney, Louis Vuitton and Chanel perceived as most sustainable".

"In our research, we defined the concept of sustainability in luxury as any product or services offered by luxury companies adopting policies that promote environmental protection, social responsibility and ethical behavior and used the key pillars of sustainability covering economy, society, and the environment," said Meryam Schneider, vice president at market researcher Altiant, Paris. "This notion was intentionally broad to cover various aspects of ‘green and ethical practices’ yet leaving it to the respondent’s interpretation."

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LUXURY DAILY: Altiant is 2020 Luxury Market Researcher of the Year

Altiant is 2020 Luxury Market Researcher of the Year:

Altiant is Luxury Daily’s 2020 Luxury Market Researcher of the Year for its development and presentation of valuable research and tools to help luxury brands navigate the COVID-19 pandemic.

“At the core of our company strategy is to share knowledge gained from our proprietary research,” said Lars Long, founder and CEO of Altiant, Stockholm. “This data helps our clients and the broader industry to have much more accurate levels of understanding when it comes to the behavior and sentiment of the global affluent/HNWI populations.”

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TTG ASIA: Sustainable tourism a big drawcard for luxury travelle

Our latest research has featured in TTG Asia’s article “Sustainable tourism a big drawcard for luxury travellers“

Speaking at the virtual ILTM World Tour Asia Pacific, Meryam Schneider, vice president of marketing and partnerships at luxury and wealth researcher ALTIANT, said the Covid-19 crisis has highlighted the importance of tackling climate change, propelling the issue to the forefront of affluent travellers’ minds.

Said Schneider: “While Covid-19 has impacted most of our lives, improved air quality and thriving wildlife have been two of the few upsides. This has raised concern for some luxury consumers, and as such, there are more demands being made for brands to acknowledge and act to alleviate climate concerns.”

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LUXURY DAILY: Amid uncertainty, consequences of US election likely to ripple across luxury

Our research has been featured in Luxury Daily’s article “Amid uncertainty, consequences of US election likely to ripple across luxury“

“Considering that the affluent — both Democrat and Republican — have been largely benefiting financially from the Trump presidency, at least insofar as equity appreciation is concerned, it is likely that affluent and HNWI will be less likely to make substantial changes to their portfolios than should Biden win,” said Lars Long, founder and CEO at Altiant, Stockholm. “In the research, we saw more portfolio changes expected among those who expect Biden to win."

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THE CEO MAGAZINE: Green travel is front and centre for wealthy travellers

Our latest research was featured in CEO MAGAZINE’s article: “Green travel is front and centre for wealthy travellers“

“In our quarterly monitor covering a sample of affluent and high net worth individuals, we see that a large proportion of the wealthy population in Europe, Asia and North America recognise the ongoing importance of environmental matters,” says Altiant Vice President Marketing and Partnerships Meryam Schneider.

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THE FASHION NETWORK: Rich consumers globally question reliance on luxury

Our latest research was featured in The Fashion Network’s article “Rich consumers globally question reliance on luxury“

These consumers have discovered new brands (50%) and although their overall budgets for shopping have fallen, they’re planning to buy more online. And they’re also planning to spend more on secondhand luxury (18%) and on rental websites (10%) in the future.

Read the Full Article here