Italia Oggi features Altiant in coverage of the 2025 Luxury Study

Our collaboration with Kantar on the Luxury Study 2025 has been featured in Italia Oggi’s May 20 article "Lusso, i giovani dettano le regole: non più esclusività, ma esperienza. Anche in condivisione".

Here’s how the article introduced the study:

Il lusso non è più esclusività, ma esperienza. Il nuovo consumatore, giovane e consapevole, sta riscrivendo le regole di un’intera industria. Cambia il lusso, e con esso cambiano aspettative, comportamenti e strategie dei brand. A confermarlo è il Luxury Study 2025 di Kantar, realizzato in collaborazione con Altiant, società specializzata in ricerche sui consumatori ad alto reddito.

Full article: https://www.italiaoggi.it/marketing-e-media/marketing/lusso-i-giovani-dettano-le-regole-non-piu-esclusivita-ma-esperienza-anche-in-condivisione-mqulqayn?refresh_cens

Le Figaro/Économie features Altiant’s insights on evolving luxury aspirations

Our work with Kantar Insights has been featured in Le Figaro/Économie’s April 28 article "Comment évoluent les aspirations des clients du luxe ?".

Les résultats ont été restitués au Georges V en avant première le 3 avril dernier, grâce à la médiation d’Anne-Lise Toursel et Françoise Hernaez, respectivement directrice générale et directrice conseil luxe au sein de Kantar. Menée avec Altiant, cette étude vise à mieux comprendre les comportements des clients du secteur du luxe. 600 répondants à très hauts revenus y ont participé (dont 50 % ont moins de 35 ans), originaires de Chine, des États-Unis, des Émirats Arabes Unis et de France. Leurs profils sont très variés, d’autant que les attentes sont très spécifiques en fonction des pays.

Full article: https://www.lefigaro.fr/demain/luxe-nouveaux-desirs-20250423

Formes de Luxe: Young Affluents need surprise, innovation, and discovery

As the luxury industry faces a slowdown, Kantar—in partnership with Altiant—conducted an exclusive study to identify the purchasing intentions, expectations, and motivations of "Affluents" under the age of 35* in France, the United States, China and the United Arab Emirates. Françoise Hernaez, Luxury Consulting Director at Kantar Insights, shares key learnings from the report and unveils areas to mine for luxury houses.

Read more

láRECLAME: Étude Kantar x Altiant : comment les jeunes redéfinissent le luxe en 2025

Des désirs multiples et des usages libres.

Le secteur du luxe est à un tournant. Après des années de croissance quasi généralisée, seules 33 % des maisons affichaient une progression en 2024, contre 95 % en 2021-2022. Face à un ralentissement économique, une remise en question du rapport qualité/prix et une montée des critiques sur le manque de transparence, le luxe semble devoir se réinventer.

Read more

CB NEWS: LES "AFFLUENTS" DANS LE LUXE

C'est le doute tous azimuts pour les Maisons de luxe. En tête bien-sûr les droits de douane envisagés par les Etats-Unis... Mais pas seulement. Le ralentissement des performances (seulement un tiers des maisons en croissance en 2024, contre 95 % en 2021-2022) s’accompagne d’une remise en question du rapport qualité/prix, de critiques sur la transparence des marques et de l’apparition d’une certaine "fatigue du luxe".

Read more

Jing Daily: Affluent Chinese set new standards in luxury beauty

Recent findings from an Altiant survey conducted earlier this month offer a revealing look at the evolving beauty and personal care habits of affluent and high-net-worth individuals (HNWIs) across China, the US, France, and the UK.

The survey indicates that 88% of respondents have purchased luxury fragrances in the past year, with Chinese consumers demonstrating particularly high engagement in luxury facial care – 90% of affluent Chinese respondents reported buying luxury facial care products, significantly outpacing other regions.

Read more

Retail in Asia: First-half recap: Decoding the trends driving the luxury sector

There is a mixed picture when it comes to luxury spend among affluent and HNWIs in Asia. Some categories have fared better than others, while different countries are also outperforming their neighbours,” said Meryam Schneider, chief marketing officer of Altiant, a global consultancy whose services focus on luxury goods and wealth management.

Read more

LUXURY DAILY: Do consumers really care about brands’ sustainable practices?

More luxury brands are touting their sustainable initiatives — from traceability to supply chain collaboration and more — to reach conscious consumers, but only a select number of affluents are looking into the details.

While there is still considerable uncertainty regarding the global pandemic, luxury market researcher Altiant compiled findings from its Luxury Consumer Sentiment and COVID-19 survey to get a better understanding of consumer perceptions. According to the report, French luxury consumers are showing a considerable amount of skepticism toward vaccinations, compared to their U.S., U.K. and China counterparts…

Read more

LUXURY DAILY: French luxury consumers trail other affluents in vaccine confidence

As governments around the world continue rolling out vaccination strategies, luxury consumer sentiment toward COVID-19 is beginning to shift.

While there is still considerable uncertainty regarding the global pandemic, luxury market researcher Altiant compiled findings from its Luxury Consumer Sentiment and COVID-19 survey to get a better understanding of consumer perceptions. According to the report, French luxury consumers are showing a considerable amount of skepticism toward vaccinations, compared to their U.S., U.K. and China counterparts…

Read more

LUXURY DAILY: Stella McCartney, Louis Vuitton and Chanel perceived as most sustainable

Stella McCartney, Louis Vuitton and Chanel perceived as most sustainable.

While sustainability has gained traction as a global issue over the last several years, the COVID-19 pandemic accelerated and amplified this focus across the luxury sector.

Read more

DAILY RESEARCH NEWS: Zooming In Altiant's Lars Long

In this first of MRWeb’s video podcast series, the organisation takes a closer look at how luxury markets are faring in a time of Covid, and the challenges of researching this sector. MrWeb's Nick Thomas talks to Lars Long, Chief Executive of Altiant.

Read more

LUXURY LIFESTYLE MAGAZINE: The Future Of Luxury Goods Consumption Lies In The Past

The Covid-19 pandemic has shaken up nearly every consumer category, influencing new behaviours, stifling some industries and inspiring growth in others. Emerging trends in the luxury sector suggest extravagance is being usurped by nostalgia and sustainability.

Dynamics within the luxury sector are changing. If you’ve found yourself slipping on your father’s vintage watch this year or gazing at sepia-tinted photos of past holidays, you’re not alone. In a study published in the journal Frontiers, researchers found that nostalgia enhances well-being and feelings of social connection. Given the impact that Covid-19 has had on the way we live, work and shop, it is unsurprising that imposed isolation during the pandemic has fuelled nostalgia-driven luxury purchases…

Read more

TTG ASIA: Sustainable tourism a big drawcard for luxury travellers

Tourism players are being urged not to forget sustainability amid the pandemic as research reveals it remains a top priority for luxury travellers.

Speaking at the virtual ILTM World Tour Asia Pacific, Meryam Schneider, vice president of marketing and partnerships at luxury and wealth researcher ALTIANT, said the Covid-19 crisis has highlighted the importance of tackling climate change, propelling the issue to the forefront of affluent travellers’ minds.

Read more

TTG ASIA: Destinations target APAC’s super-rich for swifter rebound

Tourism players near and far are clamouring for a slice of Asia-Pacific’s ultra-wealthy pie, as the luxury market looks set to be among the first to rebound when travel resumes.

Gearing up to tap into that market, destinations are drawing up exclusive itineraries, re-packaging products and launching marketing campaigns targeting the region’s luxury travellers.

Read more

ALTIANT BRINGS MILLIONAIRE MEDIA CONSUMPTION SUBSCRIPTION TO MARKET

With billions spent annually in luxury & wealth advertising, media buyers and planners require more demonstrable ROI. To address this, Altiant is delighted to announce the launch of the Millionaire Media Consumption Subscription covering 4 Markets, unveiling the habits of 1,000 millionaires including but not limited to their use of print and on-line publications, digital platforms and their interactions with advertising.

Read more