Your Custom Text Here
Des désirs multiples et des usages libres.
Le secteur du luxe est à un tournant. Après des années de croissance quasi généralisée, seules 33 % des maisons affichaient une progression en 2024, contre 95 % en 2021-2022. Face à un ralentissement économique, une remise en question du rapport qualité/prix et une montée des critiques sur le manque de transparence, le luxe semble devoir se réinventer.
Read moreC'est le doute tous azimuts pour les Maisons de luxe. En tête bien-sûr les droits de douane envisagés par les Etats-Unis... Mais pas seulement. Le ralentissement des performances (seulement un tiers des maisons en croissance en 2024, contre 95 % en 2021-2022) s’accompagne d’une remise en question du rapport qualité/prix, de critiques sur la transparence des marques et de l’apparition d’une certaine "fatigue du luxe".
Read moreÀ l'heure où les acheteurs GenZ pourraient peser pour 30% des ventes du luxed'ici 2030, le cabinet de conseil Altiant s'est intéressé aux attentes des plus aisés d'entre eux à travers une étude menée sur plusieurs territoires stratégiques (Chine, France, Royaume-Uni, Etats-Unis). Que faut-il en retenir ?
Read moreRecent findings from an Altiant survey conducted earlier this month offer a revealing look at the evolving beauty and personal care habits of affluent and high-net-worth individuals (HNWIs) across China, the US, France, and the UK.
The survey indicates that 88% of respondents have purchased luxury fragrances in the past year, with Chinese consumers demonstrating particularly high engagement in luxury facial care – 90% of affluent Chinese respondents reported buying luxury facial care products, significantly outpacing other regions.
Read moreThere is a mixed picture when it comes to luxury spend among affluent and HNWIs in Asia. Some categories have fared better than others, while different countries are also outperforming their neighbours,” said Meryam Schneider, chief marketing officer of Altiant, a global consultancy whose services focus on luxury goods and wealth management.
Read moreMore luxury brands are touting their sustainable initiatives — from traceability to supply chain collaboration and more — to reach conscious consumers, but only a select number of affluents are looking into the details.
While there is still considerable uncertainty regarding the global pandemic, luxury market researcher Altiant compiled findings from its Luxury Consumer Sentiment and COVID-19 survey to get a better understanding of consumer perceptions. According to the report, French luxury consumers are showing a considerable amount of skepticism toward vaccinations, compared to their U.S., U.K. and China counterparts…
Read moreAs governments around the world continue rolling out vaccination strategies, luxury consumer sentiment toward COVID-19 is beginning to shift.
While there is still considerable uncertainty regarding the global pandemic, luxury market researcher Altiant compiled findings from its Luxury Consumer Sentiment and COVID-19 survey to get a better understanding of consumer perceptions. According to the report, French luxury consumers are showing a considerable amount of skepticism toward vaccinations, compared to their U.S., U.K. and China counterparts…
Read moreMore European lockdowns may hamper luxury recovery.
With another wave of COVID-19 infections hitting Europe as several countries struggle with vaccination rollouts, a new round of restrictions may cast doubts over the speed and health of the region’s economic recovery.
Read moreStella McCartney, Louis Vuitton and Chanel perceived as most sustainable.
While sustainability has gained traction as a global issue over the last several years, the COVID-19 pandemic accelerated and amplified this focus across the luxury sector.
Read moreIn this first of MRWeb’s video podcast series, the organisation takes a closer look at how luxury markets are faring in a time of Covid, and the challenges of researching this sector. MrWeb's Nick Thomas talks to Lars Long, Chief Executive of Altiant.
Read moreThe Covid-19 pandemic has shaken up nearly every consumer category, influencing new behaviours, stifling some industries and inspiring growth in others. Emerging trends in the luxury sector suggest extravagance is being usurped by nostalgia and sustainability.
Dynamics within the luxury sector are changing. If you’ve found yourself slipping on your father’s vintage watch this year or gazing at sepia-tinted photos of past holidays, you’re not alone. In a study published in the journal Frontiers, researchers found that nostalgia enhances well-being and feelings of social connection. Given the impact that Covid-19 has had on the way we live, work and shop, it is unsurprising that imposed isolation during the pandemic has fuelled nostalgia-driven luxury purchases…
Read moreLuxury Daily honors Gucci, Saks Fifth Avenue, ForwardPMX, Condé Nast, Altiant and Jean-Christophe Babin as the winners of the 2020 Awards in their respective categories.
Read moreAltiant is Luxury Daily’s 2020 Luxury Market Researcher of the Year for its development and presentation of valuable research and tools to help luxury brands navigate the COVID-19 pandemic.
Read moreTourism players are being urged not to forget sustainability amid the pandemic as research reveals it remains a top priority for luxury travellers.
Speaking at the virtual ILTM World Tour Asia Pacific, Meryam Schneider, vice president of marketing and partnerships at luxury and wealth researcher ALTIANT, said the Covid-19 crisis has highlighted the importance of tackling climate change, propelling the issue to the forefront of affluent travellers’ minds.
Read moreTourism players near and far are clamouring for a slice of Asia-Pacific’s ultra-wealthy pie, as the luxury market looks set to be among the first to rebound when travel resumes.
Gearing up to tap into that market, destinations are drawing up exclusive itineraries, re-packaging products and launching marketing campaigns targeting the region’s luxury travellers.
Read moreWith billions spent annually in luxury & wealth advertising, media buyers and planners require more demonstrable ROI. To address this, Altiant is delighted to announce the launch of the Millionaire Media Consumption Subscription covering 4 Markets, unveiling the habits of 1,000 millionaires including but not limited to their use of print and on-line publications, digital platforms and their interactions with advertising.
Read moreAs lockdowns steadily resume across Europe in an effort to combat rising numbers of coronavirus cases, luxury brands will face another set of challenges across the supply chain.
Read moreAs a contentious election season dominated by the coronavirus pandemic comes to a close, the results — which may not be known for days or weeks — will have repercussions across the luxury and financial sectors in the United States and beyond.
Read more
Des données chiffrées et des observations inédites. Pour le Salon du Luxe Paris 2020 – qui se tient actuellement online -, Meryam Schneider, vice présidente de Altiant, société spécialisée dans les études de consommation, dévoile les résultats d’une étude consacrée aux HNI – high net worth individual – les individus à patrimoine élevé, à l’ère du Covid-19.
One of the most revealing aspects of the pandemic so far is how it has shaped HNW individual mindsets around how and where they place budget within the luxury travel market. For the first time in perhaps a long time, it seems that many HNW luxury travellers are questioning their consumption and in some cases moving towards new concepts and options to safeguard both their health and finances…
Read more