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Beyond traditional destinations: With a shift in Chinese tourist preferences, US tourism officials face scramble for new wave of visitors seeking unique and shareable experiences.
From the beaches of Oahu to the bustling streets of Manhattan, American tourist hotspots now face a significant economic challenge: a sharp decline in Chinese tourists, a critical demographic known for its substantial spending power.
Read moreBeyond traditional destinations: With a shift in Chinese tourist preferences, US tourism officials face scramble for new wave of visitors seeking unique and shareable experiences.
From the beaches of Oahu to the bustling streets of Manhattan, American tourist hotspots now face a significant economic challenge: a sharp decline in Chinese tourists, a critical demographic known for its substantial spending power.
Read moreChina’s outbound travel has undergone dramatic changes as a result of the pandemic, with domestic travel riding on a high wave, but a new study shows changing tides
As one of the last countries to remove pandemic-related restrictions, China’s outbound travel sentiments are closely watched. And today, with freedom returning, many affluent Chinese travellers are looking to spend more on travel in the year ahead, and to do so with a renewed need for escapism and exploration, according to ILTM’s new Buzz or Reality research, Decoding the Luxury Traveller Mindset: Spotlight China.
Read moreMeryam Schneider, senior vice president of affluent research specialist, Altiant, grants a sneak peek into its new China-focused report, published in collaboration with ILTM Asia Pacific for the event’s edition this June
Your new report, Decoding the Luxury Traveller Mindset: Spotlight China, looks at a hot topic: the travel behaviours of wealthy Chinese. There have been so many other studies on Chinese travel intentions, so what makes this latest study stand out from the rest?
Although the topics of revenge travel and resuming international travel has been portrayed publicly, this report has much more granularity and dives right into the push and pull factors.
More luxury brands are touting their sustainable initiatives — from traceability to supply chain collaboration and more — to reach conscious consumers, but only a select number of affluents are looking into the details.
While there is still considerable uncertainty regarding the global pandemic, luxury market researcher Altiant compiled findings from its Luxury Consumer Sentiment and COVID-19 survey to get a better understanding of consumer perceptions. According to the report, French luxury consumers are showing a considerable amount of skepticism toward vaccinations, compared to their U.S., U.K. and China counterparts…
Read moreAs governments around the world continue rolling out vaccination strategies, luxury consumer sentiment toward COVID-19 is beginning to shift.
While there is still considerable uncertainty regarding the global pandemic, luxury market researcher Altiant compiled findings from its Luxury Consumer Sentiment and COVID-19 survey to get a better understanding of consumer perceptions. According to the report, French luxury consumers are showing a considerable amount of skepticism toward vaccinations, compared to their U.S., U.K. and China counterparts…
Read moreWith billions spent annually in luxury & wealth advertising, media buyers and planners require more demonstrable ROI. To address this, Altiant is delighted to announce the launch of the Millionaire Media Consumption Subscription covering 4 Markets, unveiling the habits of 1,000 millionaires including but not limited to their use of print and on-line publications, digital platforms and their interactions with advertising.
Read moreOne of the most revealing aspects of the pandemic so far is how it has shaped HNW individual mindsets around how and where they place budget within the luxury travel market. For the first time in perhaps a long time, it seems that many HNW luxury travellers are questioning their consumption and in some cases moving towards new concepts and options to safeguard both their health and finances…
Read moreSustainability and environmental awareness have been edging closer to the top of wealthy consumers’ priority lists in recent years. Based on data from Altiant – an organisation that provides insight from experts, marketers and agencies working in luxury and wealth management industries – this new preference to choose green has extended to all corners of luxury consumerism.
Read moreAs political instability is increasing in Hong Kong because of China’s recent crackdowns, many affluent consumers in the region are looking for a more stable environment to live, leaving countries and real estate sellers trying to lure these desirable residents.
Read moreThe factor currently at the heart of every decision, of course, is COVID-19. This unprecedented crisis led to equally unprecedented responses including some key demographic shifts, one of which being the acceleration and adoption of green travel.
Based on our data, this new desire to ‘go green’ has extended to all corners of luxury consumerism, from fashion and luxury goods to travel, suggesting that many people will now take these factors into consideration when purchasing, either amplifying their burgeoning desires or creating ones that didn’t previously exist…
Read moreAffluent consumers in some markets are beginning to question their consumption of luxury goods in the wake of the coronavirus crisis and this could have huge implications for the luxury fashion and beauty sectors.
Read more"California will remain a prime luxury destination when the market rebounds." Following on from Connections’ networking event in March 2020, Chris Wisson of Altiant explains why the Golden State will remain a key luxury travel destination after Covid-19.
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