Jing Daily: Affluent Chinese set new standards in luxury beauty

Our research was featured in JingDaily’s article "Affluent Chinese set new standards in luxury beauty".

Recent findings from an Altiant survey conducted earlier this month offer a revealing look at the evolving beauty and personal care habits of affluent and high-net-worth individuals (HNWIs) across China, the US, France, and the UK.

The survey indicates that 88% of respondents have purchased luxury fragrances in the past year, with Chinese consumers demonstrating particularly high engagement in luxury facial care – 90% of affluent Chinese respondents reported buying luxury facial care products, significantly outpacing other regions.

This data reflects shifts in the beauty sector, where priorities are increasingly shaped by a preference for premium ingredients, advanced formulations, and a growing interest in natural and organic products.

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Jing Daily: Green is the new gold in China’s hard luxury segment

Our research was featured in JingDaily’s article “Green is the new gold in China’s hard luxury segment”

Here’s what they said about our findings:

Chinese consumers have only become more sustainability-minded when making purchase decisions since the onset of the Covid-19 pandemic in early 2020, according to Altiant. Much of this can be attributed to the growing spending power of Chinese millennial and Gen Z consumers and the environmental consciousness of these increasingly influential cohorts.

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Jing Daily: US tourist destinations wonder: when will Chinese tourists return?

Our findings have been featured in JingDaily’s article "US tourist destinations wonder: when will Chinese tourists return?”

Rather, a 2022 survey by Altiant noted a growing interest among wealthy Chinese tourists in mental wellness trips and self-care, a trend that aligns with a broader health and self-care boom in China. Notably, while these travelers are opting for more relaxed and wellness-oriented travel, they are open to lavish spending. This could bode well for five-star hotels and spas with a health-and-wellness focus in the US.

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TTG Asia: Taking the pulse of affluent Chinese travellers

Our research was featured in TTG Asia’s article "Taking the pulse of affluent Chinese travellers".

What are some of the most fascinating findings from the survey?
We noticed a surprising turn since the previous wave. In 2021, 48 per cent of wealthy Chinese preferred spending on luxury goods rather than luxury experiences versus only 37 per cent in 2023. Also, 73 per cent told us they are willing to spend more and travel in style on more extravagant and unique trips.

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THE CEO MAGAZINE: Green travel is front and centre for wealthy travellers

Our latest research was featured in CEO MAGAZINE’s article: “Green travel is front and centre for wealthy travellers“

“In our quarterly monitor covering a sample of affluent and high net worth individuals, we see that a large proportion of the wealthy population in Europe, Asia and North America recognise the ongoing importance of environmental matters,” says Altiant Vice President Marketing and Partnerships Meryam Schneider.

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THE FASHION NETWORK: Rich consumers globally question reliance on luxury

Our latest research was featured in The Fashion Network’s article “Rich consumers globally question reliance on luxury“

These consumers have discovered new brands (50%) and although their overall budgets for shopping have fallen, they’re planning to buy more online. And they’re also planning to spend more on secondhand luxury (18%) and on rental websites (10%) in the future.

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