More luxury brands are touting their sustainable initiatives — from traceability to supply chain collaboration and more — to reach conscious consumers, but only a select number of affluents are looking into the details.

While there is still considerable uncertainty regarding the global pandemic, luxury market researcher Altiant compiled findings from its Luxury Consumer Sentiment and COVID-19 survey to get a better understanding of consumer perceptions. According to the report, French luxury consumers are showing a considerable amount of skepticism toward vaccinations, compared to their U.S., U.K. and China counterparts…