Our research was featured in TTG Asia’s article "Taking the pulse of affluent Chinese travellers".
What are some of the most fascinating findings from the survey?
We noticed a surprising turn since the previous wave. In 2021, 48 per cent of wealthy Chinese preferred spending on luxury goods rather than luxury experiences versus only 37 per cent in 2023. Also, 73 per cent told us they are willing to spend more and travel in style on more extravagant and unique trips.
Read the full article here.