Meryam Schneider, senior vice president of affluent research specialist, Altiant, grants a sneak peek into its new China-focused report, published in collaboration with ILTM Asia Pacific for the event’s edition this June

Your new report, Decoding the Luxury Traveller Mindset: Spotlight China, looks at a hot topic: the travel behaviours of wealthy Chinese. There have been so many other studies on Chinese travel intentions, so what makes this latest study stand out from the rest?
Although the topics of revenge travel and resuming international travel has been portrayed publicly, this report has much more granularity and dives right into the push and pull factors.