Hospitality Net: More than 90% of luxury travelers want wellness

Our latest Buzz vs. Reality study, conducted in partnership with ILTM and Hyatt, has been featured in Tornos News article’s "More than 90% of luxury travelers want wellness“

The article emphasizes how wellness has become a central pillar of luxury travel, with affluent travelers now prioritizing transformation over simple relaxation.

Luxury travelers’ wellness preferences are clear, and they’re influencing hospitality strategies worldwide:

Will spend more for wellness: Almost three-quarters (72%) say they are more likely to book a hotel if it has specialized options, like salt rooms or ice baths. This rises to 93% among affluent Chinese travelers. Three-quarters are also interested in wellness experiences which they have never seen before and enjoy unusual or niche wellness experiences on holiday.

Spa therapies remain the cornerstone: 62% of respondents prioritize spa experiences, with particular interest in specialised treatments like Thalassotherapy and Ayurvedic practices.

Read the full article here

Jing Daily: Why the wealthy want wellness

Our latest study on wellness travel has been featured in Jing Daily’s article “Why the wealthy want wellness.”

A new study by fieldwork firm Altiant delves into the perspectives of affluent and High-Net-Worth Individuals (HNWIs) on wellness travel. This robust research, conducted in October this year, surveyed 800 respondents across six countries, the UK, US, France, China, UAE, and Saudi Arabia. Each participant belonged to the top 5% of their country’s income earners or wealth holders, with over 65% identified as millionaires.

The findings provide a nuanced look into this demographic’s preferences, revealing a growing inclination towards integrating luxury travel with wellness-focused experiences.

Read the full article here.

Luxury Daily: Luxury travelers to prioritize wellness experiences in 2025: Altiant

Our research was featured in Luxury Daily’s article "Luxury travelers to prioritize wellness experiences in 2025: Altiant".

“Today, affluent individuals and HNWIs are moving beyond health to seek meaningful experiences that rejuvenate the mind and foster a deeper sense of purpose,” said Meryam Schneider, chief marketing officer at Altiant.

Read the article here.

CB News: QUE CONSOMMENT LES "AFFLUENT NEW NOMADS" ?

Our joint study with Kantar Insights has been featured in the article "Que consomment les affluent new nomads?” exploring the consumption and lifestyle patterns of the world’s wealthiest consumers.

Here’s how the study was introduced:

Quels rapports entretiennent  les classes aisées avec avec la consommation ? Avec le luxe ? L’étude menée par Kantar Insights avec Altiant a analysé les nouveaux comportements qui se font jour et les tendances qui se confirment et s’amplifient. Altiant a composé un panel de 900 personnes sélectionnées parmi les 5% les plus riches de la population aux USA, France, UK, Italie, UAE et Chine, soit 150 personnes par pays. À partir de questions ouvertes, les personnes ont pu expliquer et détailler leurs choix de vie, de consommation.

Read the article here.

Jing Daily: US tourist destinations wonder: when will Chinese tourists return?

Our findings have been featured in JingDaily’s article "US tourist destinations wonder: when will Chinese tourists return?”

Rather, a 2022 survey by Altiant noted a growing interest among wealthy Chinese tourists in mental wellness trips and self-care, a trend that aligns with a broader health and self-care boom in China. Notably, while these travelers are opting for more relaxed and wellness-oriented travel, they are open to lavish spending. This could bode well for five-star hotels and spas with a health-and-wellness focus in the US.

Read the full article here.

TTG Asia: Taking the pulse of affluent Chinese travellers

Our research was featured in TTG Asia’s article "Taking the pulse of affluent Chinese travellers".

What are some of the most fascinating findings from the survey?
We noticed a surprising turn since the previous wave. In 2021, 48 per cent of wealthy Chinese preferred spending on luxury goods rather than luxury experiences versus only 37 per cent in 2023. Also, 73 per cent told us they are willing to spend more and travel in style on more extravagant and unique trips.

Read the full article here.

FOX Communications: Generational Luxury: How to Create Cultural Capital

Fox Communications has collaborated with Altiant to collect quantitative data that sheds new light on how the modern High Net Worth (HNW) community differs from generation to generation.

The survey explores the value of time, spending intentions and the shift in priority between luxury goods vs experiences. The research also highlights changing attitudes related to purchasing channels and risk tolerance regarding investment.

Read the full article here.

LUXURY DAILY: Altiant is 2020 Luxury Market Researcher of the Year

Altiant is 2020 Luxury Market Researcher of the Year:

Altiant is Luxury Daily’s 2020 Luxury Market Researcher of the Year for its development and presentation of valuable research and tools to help luxury brands navigate the COVID-19 pandemic.

“At the core of our company strategy is to share knowledge gained from our proprietary research,” said Lars Long, founder and CEO of Altiant, Stockholm. “This data helps our clients and the broader industry to have much more accurate levels of understanding when it comes to the behavior and sentiment of the global affluent/HNWI populations.”

Read the article here

TTG ASIA: Sustainable tourism a big drawcard for luxury travelle

Our latest research has featured in TTG Asia’s article “Sustainable tourism a big drawcard for luxury travellers“

Speaking at the virtual ILTM World Tour Asia Pacific, Meryam Schneider, vice president of marketing and partnerships at luxury and wealth researcher ALTIANT, said the Covid-19 crisis has highlighted the importance of tackling climate change, propelling the issue to the forefront of affluent travellers’ minds.

Said Schneider: “While Covid-19 has impacted most of our lives, improved air quality and thriving wildlife have been two of the few upsides. This has raised concern for some luxury consumers, and as such, there are more demands being made for brands to acknowledge and act to alleviate climate concerns.”

Read the article here.

THE CEO MAGAZINE: Green travel is front and centre for wealthy travellers

Our latest research was featured in CEO MAGAZINE’s article: “Green travel is front and centre for wealthy travellers“

“In our quarterly monitor covering a sample of affluent and high net worth individuals, we see that a large proportion of the wealthy population in Europe, Asia and North America recognise the ongoing importance of environmental matters,” says Altiant Vice President Marketing and Partnerships Meryam Schneider.

Read the full article here