Hospitality Net: More than 90% of luxury travelers want wellness

Our latest Buzz vs. Reality study, conducted in partnership with ILTM and Hyatt, has been featured in Tornos News article’s "More than 90% of luxury travelers want wellness

The article emphasizes how wellness has become a central pillar of luxury travel, with affluent travelers now prioritizing transformation over simple relaxation.

Luxury travelers’ wellness preferences are clear, and they’re influencing hospitality strategies worldwide:

Will spend more for wellness: Almost three-quarters (72%) say they are more likely to book a hotel if it has specialized options, like salt rooms or ice baths. This rises to 93% among affluent Chinese travelers. Three-quarters are also interested in wellness experiences which they have never seen before and enjoy unusual or niche wellness experiences on holiday.

Spa therapies remain the cornerstone: 62% of respondents prioritize spa experiences, with particular interest in specialised treatments like Thalassotherapy and Ayurvedic practices.

Read the full article here