Wellness has become the focus of luxury travel, with the majority of affluent travelers seeking personalized services.
This is the main finding of the latest Buzz vs. Reality study, conducted by the International Luxury Travel Market (ILTM), Altiant and Hyatt.
The ILTM survey was conducted among 800 affluent travelers from six countries: the United Kingdom, the United States, France, China, the United Arab Emirates, and Saudi Arabia. About 65% of the participants had investment assets worth $1 million or more (average $2.2 million).
Read moreIn 2025, luxury travelers are making bold demands for their health and well-being. A striking 84% of affluent individuals now expect wellness services tailored to their unique health goals. Spontaneity and personalization define the new wellness landscape, with nearly 70% booking treatments on the spot during their trips, while 78% value the ability to plan ahead. These evolving preferences, revealed in the latest Buzz vs. Reality report from from International Luxury Travel Market (ILTM), Altiant, and Hyatt highlight a seismic shift in how health and travel intersect.
Read moreWellness travel is redefining luxury hospitality, demanding brands innovate with personalization, sustainability, and well-being to capture evolving consumer priorities.
Read moreRecent findings from an Altiant survey conducted earlier this month offer a revealing look at the evolving beauty and personal care habits of affluent and high-net-worth individuals (HNWIs) across China, the US, France, and the UK.
The survey indicates that 88% of respondents have purchased luxury fragrances in the past year, with Chinese consumers demonstrating particularly high engagement in luxury facial care – 90% of affluent Chinese respondents reported buying luxury facial care products, significantly outpacing other regions.
Read moreThere is a mixed picture when it comes to luxury spend among affluent and HNWIs in Asia. Some categories have fared better than others, while different countries are also outperforming their neighbours,” said Meryam Schneider, chief marketing officer of Altiant, a global consultancy whose services focus on luxury goods and wealth management.
Read moreIn regards to a study from Business of fashion insights and Altiant, over 30% of discerning high-net-worth individuals find themselves drawn to the captivating allure of branded hospitality travel experiences.
Read moreFox Communications has collaborated with the luxury insight specialist, Altiant, to collect quantitative data that sheds new light on how the modern High Net Worth (HNW) community differs from generation to generation. The research has been conducted over the past six months and is based on USD millionaires, with each individual manually verified by Altiant, namely those with $1m or more (or equivalent) in Investable Assets (IA).
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