Il lusso non è più esclusività, ma esperienza. Il nuovo consumatore, giovane e consapevole, sta riscrivendo le regole di un’intera industria. Cambia il lusso, e con esso cambiano aspettative, comportamenti e strategie dei brand.
Read moreFashion Network: From ownership to experience: how young buyers are reshaping luxury
As the luxury industry faces a complex economic climate, it is also undergoing a major transformation in the way wealthy consumers shop. Younger buyers, in particular, are shifting their focus from status to meaning and emotion, embracing what researchers call "de-linearized luxury"—immersive experiences beyond traditional retail channels. This evolving dynamic is a central finding of "New Desires, Luxury De-Structuring," a study conducted by marketing data firm Kantar Insights and research group Altiant.
Read moreláRECLAME: Étude Kantar x Altiant : comment les jeunes redéfinissent le luxe en 2025
Des désirs multiples et des usages libres.
Le secteur du luxe est à un tournant. Après des années de croissance quasi généralisée, seules 33 % des maisons affichaient une progression en 2024, contre 95 % en 2021-2022. Face à un ralentissement économique, une remise en question du rapport qualité/prix et une montée des critiques sur le manque de transparence, le luxe semble devoir se réinventer.
Read moreCB NEWS: LES "AFFLUENTS" DANS LE LUXE
C'est le doute tous azimuts pour les Maisons de luxe. En tête bien-sûr les droits de douane envisagés par les Etats-Unis... Mais pas seulement. Le ralentissement des performances (seulement un tiers des maisons en croissance en 2024, contre 95 % en 2021-2022) s’accompagne d’une remise en question du rapport qualité/prix, de critiques sur la transparence des marques et de l’apparition d’une certaine "fatigue du luxe".
Read moreJournal du Luxe: Les High Net Worth Z dans le viseur du luxe
À l'heure où les acheteurs GenZ pourraient peser pour 30% des ventes du luxed'ici 2030, le cabinet de conseil Altiant s'est intéressé aux attentes des plus aisés d'entre eux à travers une étude menée sur plusieurs territoires stratégiques (Chine, France, Royaume-Uni, Etats-Unis). Que faut-il en retenir ?
Read moreLuxury Daily: Luxury travelers to prioritize wellness experiences in 2025: Altiant
The guiding motto for many HNWIs is ‘health is the new wealth,’ with nine out of 10 respondents looking to improve their health for later in life. Though the global affluent are in reasonably good mental and physical shape, their biggest pain points are often high-stress levels and poor sleep quality.
Read moreTorno News: ILTM Hyatt and Altiant survey: Wellness tourism a priority for high-end travelers
The growing importance of wellness offerings in hotels is highlighted by new research conducted by ILTM, Hyatt, and Altiant, which focused exclusively on high-achieving travelers and their views on travel.
Read moreHospitality Net: Wellness: Exploring the Luxury Traveller’s Mindset.
This research is the result of a collaboration between ILTM, Hyatt and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data from six countries of their global community, with a total of 800 interviews in October 2024 across the UK, US, France and China (n=150 in each), in addition to the UAE and Saudi Arabia (n=100 in each).
Read moreLUXURY DAILY: Affluents in China, US, UK and France Shift to Sustainability in Intention to Purchase: Study
More than one-third of the wealthy consumers have questioned their level of luxury consumption as a result of the COVID-19 pandemic, suggesting that this highly attractive demographic is doing some soul-searching about how to live their lives after the health crisis.
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