Our research was featured in Fashion Network’s recent article "From ownership to experience: how young buyers are reshaping luxury" (April 28, 2025)
Here’s what they said about our findings:
As the luxury industry faces a complex economic climate, it is also undergoing a major transformation in the way wealthy consumers shop. Younger buyers, in particular, are shifting their focus from status to meaning and emotion, embracing what researchers call "de-linearized luxury"—immersive experiences beyond traditional retail channels. This evolving dynamic is a central finding of "New Desires, Luxury De-Structuring," a study conducted by marketing data firm Kantar Insights and research group Altiant.
Full article: https://ww.fashionnetwork.com/news/From-ownership-to-experience-how-young-buyers-are-reshaping-luxury,1724431.html