Jing Daily: Green is the new gold in China’s hard luxury segment

Our research was featured in JingDaily’s article “Green is the new gold in China’s hard luxury segment”

Here’s what they said about our findings:

Chinese consumers have only become more sustainability-minded when making purchase decisions since the onset of the Covid-19 pandemic in early 2020, according to Altiant. Much of this can be attributed to the growing spending power of Chinese millennial and Gen Z consumers and the environmental consciousness of these increasingly influential cohorts.

Read the article here.

LUXURY DAILY: Stella McCartney, Louis Vuitton and Chanel perceived as most sustainable

Stella McCartney, Louis Vuitton and Chanel perceived as most sustainable.

While sustainability has gained traction as a global issue over the last several years, the COVID-19 pandemic accelerated and amplified this focus across the luxury sector.

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LUXURY LIFESTYLE MAGAZINE: The Future Of Luxury Goods Consumption Lies In The Past

The Covid-19 pandemic has shaken up nearly every consumer category, influencing new behaviours, stifling some industries and inspiring growth in others. Emerging trends in the luxury sector suggest extravagance is being usurped by nostalgia and sustainability.

Dynamics within the luxury sector are changing. If you’ve found yourself slipping on your father’s vintage watch this year or gazing at sepia-tinted photos of past holidays, you’re not alone. In a study published in the journal Frontiers, researchers found that nostalgia enhances well-being and feelings of social connection. Given the impact that Covid-19 has had on the way we live, work and shop, it is unsurprising that imposed isolation during the pandemic has fuelled nostalgia-driven luxury purchases…

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