Our insights have been featured in Luxury Daily’s article "Stella McCartney, Louis Vuitton and Chanel perceived as most sustainable".
"In our research, we defined the concept of sustainability in luxury as any product or services offered by luxury companies adopting policies that promote environmental protection, social responsibility and ethical behavior and used the key pillars of sustainability covering economy, society, and the environment," said Meryam Schneider, vice president at market researcher Altiant, Paris. "This notion was intentionally broad to cover various aspects of ‘green and ethical practices’ yet leaving it to the respondent’s interpretation."
Read the full article here.