Buzz vs. Reality 4 wellness 2

Buzz vs. Reality in Luxury Travel

The International Luxury Travel Market (ILTM) teamed up with Altiant and Hyatt to bring you a unique piece of research solely focused on affluent and HNW individuals’ views on the latest big travel trends.

Covering 14 markets, this research interviewed 1200+ luxury travellers and unveil the real trends for 2023. The report was released during ILTM Cannes 2022.

BUZZ VS. REALITY Edition #4

Wellness: Exploring the Luxury Traveller’s Mindset.

December 2024 - Released at ILTM Cannes 2024

This research is the result of a collaboration between ILTM, Hyatt and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data from six countries of their global community, with a total of 800 interviews in October 2024 across the UK, US, France and China (n=150 in each), in addition to the UAE and Saudi Arabia (n=100 in each).

All surveys were conducted online, using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels.

Across the whole sample, 52% identified as male and 48% as female. In age terms, the sample was split 50:50 in terms of under-45s vs over-45s. Almost two-thirds of the total sample (65%) were the equivalent of USD millionaires ($1m in investible assets), with the median investible assets equating to $2.2m when normalised to USD.