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Beyond traditional destinations: With a shift in Chinese tourist preferences, US tourism officials face scramble for new wave of visitors seeking unique and shareable experiences.
From the beaches of Oahu to the bustling streets of Manhattan, American tourist hotspots now face a significant economic challenge: a sharp decline in Chinese tourists, a critical demographic known for its substantial spending power.
Read moreChina’s outbound travel has undergone dramatic changes as a result of the pandemic, with domestic travel riding on a high wave, but a new study shows changing tides
As one of the last countries to remove pandemic-related restrictions, China’s outbound travel sentiments are closely watched. And today, with freedom returning, many affluent Chinese travellers are looking to spend more on travel in the year ahead, and to do so with a renewed need for escapism and exploration, according to ILTM’s new Buzz or Reality research, Decoding the Luxury Traveller Mindset: Spotlight China.
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