TTG ASIA: Sustainable tourism a big drawcard for luxury travellers

Tourism players are being urged not to forget sustainability amid the pandemic as research reveals it remains a top priority for luxury travellers.

Speaking at the virtual ILTM World Tour Asia Pacific, Meryam Schneider, vice president of marketing and partnerships at luxury and wealth researcher ALTIANT, said the Covid-19 crisis has highlighted the importance of tackling climate change, propelling the issue to the forefront of affluent travellers’ minds.

Read more

TTG ASIA: Destinations target APAC’s super-rich for swifter rebound

Tourism players near and far are clamouring for a slice of Asia-Pacific’s ultra-wealthy pie, as the luxury market looks set to be among the first to rebound when travel resumes.

Gearing up to tap into that market, destinations are drawing up exclusive itineraries, re-packaging products and launching marketing campaigns targeting the region’s luxury travellers.

Read more