Our research was featured in Luxury Daily’s article “Wealthy shoppers not tired of collaborations, just choosier”
The firm’s new report, The Collaboration Economy in Luxury, finds that 47 percent of affluent and high-net-worth respondents purchased at least one collaboration or co-branded product over the period, rising to 55 percent in the United States and 54 percent among under-45s. One in five bought more than one. “What consumers are telling us is more nuanced: they are not tired of collaborations; they are discerning about them,” said Meryam Schneider, CMO of Altiant, in a statement.
Read the article here.
