Après trois ans d’euphorie, les clients du luxe ont changé. Plus exigeants, plus complexes ou tout simplement plus là, ils bouleversent le secteur. À coups de modifications profondes, un nouveau luxe se dessine, que les marques tentent de capturer pour durer.
[en] After three years of euphoria, luxury consumers have changed. More demanding, more complex, or simply no longer there, they are disrupting the sector. Through profound shifts, a new form of luxury is emerging—one that brands are striving to understand and capture in order to remain relevant and thrive.
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