Our research was featured in Luxurious Magazine’s article “Luxury Collaborations: what makes brand partnership work?”
Luxury has spent the past decade learning how to put its name beside somebody else’s. A fashion house joins forces with a streetwear label, a watchmaker finds common ground with an automotive brand, a hotel opens its doors to an artist or renowned chef, and the resulting partnership appears across social media in a sequence of immaculately composed images designed to make novelty feel inevitable.
Read the article here.
