millionaire media consumption

How do High Net Worth Individuals engage with Media? 

In 2025, brands confront a complex landscape. Growth is now slowing across key markets, influenced by heightened economic uncertainty and shifting expectations among affluent consumers. Simultaneously, the proliferation of AI-driven content and the dominance of social video platforms have transformed the media environment. Traditional media touchpoints are being reassessed, and affluent audiences are increasingly selective about where they invest their attention and trust.

As traditional media channels are reassessed, High Net Worth Individuals (HNWIs) are becoming notably more selective in their media engagement. In such a fragmented and fast-evolving context, understanding which platforms capture the attention and trust of wealthy individuals has become a strategic imperative.

To support these needs, Altiant is launching the third edition of its Millionaire Media Consumption (MMC) research and expanding to two new markets.

This exclusive study explores the preferences, attitudes, and behaviours of affluent individuals towards media outlets and platforms. Thousands of data points will be collected, offering fresh insights into the evolving media habits of the wealthy across the UK, USA, China, France, Hong Kong, Singapore, the UAE, and Germany.

Key topics covered

  • Types of media and devices used by HNWls;

  • Preferred Streaming and Social Media Platforms, Usage of newspapers, Magazines and Websites;

  • Sentiment & Behaviour towards advertising and AI in media.

What IS INCLUDED

  • 8 Country Reports & a Global Report;

  • Complete Dataset & on-going support;

  • Access to data visualisation platform to interact with the data;

  • Historical data sets.

methodology

  • 1,800 interviews from manually validated millionaires;

  • More than 40 questions & more than 100.000 data points;

  • 250 manually validated respondents in the UK, USA, France and China. 200 manually validated respondents in the UAE, Singapore, HK, and Germany;

  • Minimum level of Investible Assets of US$1M and an indicative median level showing US$ 2.9M (wave 2);

  • Indicative median Household Income of $725k (wave 2).

PRICING

  • Single Country (US, UK, France, China, HK, Singapore, UAE or Germany): €8,000 excl. VAT

  • Full Version (US, UK, France, China, HK, Singapore, UAE and Germany): €45,000 excl. VAT