Altiant is launching the third edition of its Millionaire Media Consumption (MMC) research and expanding to two new markets - the world’s most comprehensive study of validated High Net Worth Individuals (HNWIs).
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Types of media and devices used by HNWls;
Preferred Streaming and Social Media Platforms, Usage of newspapers, Magazines and Websites;
Sentiment & Behaviour towards advertising and AI in media.
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8 Country Reports & a Global Report;
Complete Dataset & on-going support;
Access to data visualisation platform to interact with the data;
Historical data sets.
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1,800 interviews from manually validated millionaires;
More than 40 questions & more than 100.000 data points;
250 manually validated respondents in the UK, USA, France and China. 200 manually validated respondents in the UAE, Singapore, HK, and Germany;
Minimum level of Investible Assets of US$1M and an indicative median level showing US$ 2.9M (wave 2);
Indicative median Household Income of $725k (wave 2).
Don’t miss your chance to access the latest Millionaire Media Consumption data!
This exclusive study explores the preferences, attitudes, and behaviours of affluent individuals towards media outlets and platforms. Thousands of data points will be collected, offering fresh insights into the evolving media habits of the wealthy across the UK, USA, China, France, Hong Kong, Singapore, the UAE, and Germany.