LUXURY & WEALTH RESEARCH


THE CHRISTMAS HABITS of the wealthy

December 2018

A festive glimpse into the way affluent and High Net Worth Individuals celebrate Christmas with a focus on UK and US. This survey covers various aspects of one of this season’s highlights: Celebrations, dinning habits, spend intentions on gifts, consumers’ confidence, luxury brands associated to Christmas, etc. This quantitative online report surveyed 400+ affluent and HNWIs. The average HHI is £391K in the UK and US$932K in the US.


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key global luxury trends

SEPTEMBER 2018

This survey, conducted exclusively among Affluent and High Net Worth Individuals, raises questions related Experience, Emotional Connection and Sustainability in Luxury Shopping. This quantitative online report surveyed 600+ members from UK, US and China. With 49% aged 18-39, 51% was aged 40+, a gender split of 45:55% male:female. The median household income for this survey was £380,000 (UK), $977,000 (US) and RMB 1.47 (China).


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LUXURY INDUSTRIES: PERCEPTIONS & ATTITUDES

FULL REPORT

May/June 2018

This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? Click the image to the right to see the highlights of the survey.

In this report, you will find:

  • Average score for each of the & industries: Hospitality, Luxury Air Travel, high-end Automotive, Hard and Soft Luxury, Electronics and Wealth Management.

  • Percentages of 5 star ratings amongst the industries.

  • Best-in-Class Brand Awareness highlights

  • Detailed overview per region: Europe, North America, APAC.


LUXURY INDUSTRIES: PERCEPTIONS & ATTITUDES

INSIGHT #6 - VALUE FOR MONEY

JuLY 2018

Extract from the Luxury Industries Report. Value for Money is seen as a level field when assessing luxury industries such as Wealth Management, Automotive, Luxury goods, Electronics, High-end Hospitality and Premium Air Travel. On a regional level, Luxury Automotive fares best for value despite a low score amongst European HNWIs. 

 

LUXURY INDUSTRIES: PERCEPTIONS & ATTITUDES

INSIGHT #5 - ETHICAL / SOCIAL RESPONSIBILITY

JuLY 2018

Extract from the Luxury Industries Report. HNWIs rate Premium Air Travel and Hospitality on top of the list for Ethical & Social Responsibility; The 7 industries observed receivefew 5 Star ratings on this specific attribute, definitely some room for improvement. 

 

LUXURY INDUSTRIES: PERCEPTIONS & ATTITUDES

INSIGHT #4 - TRUST

June 2018

Extract from the Luxury Industries Report. 'How trustworthy are these industries?' was the question asked to more than 800 HNWIs globally. High-end Hospitality gets the share of the lion in Europe and North America where APAC respondents value Premium Air Travel number 1. 


LUXURY INDUSTRIES: PERCEPTIONS & ATTITUDES

INSIGHT #3 - INNOVATION

June 2018

Extract from the Luxury Industries Report. Which of the luxury industries we studied wins the race for Innovation? Clear positioning in Electronics and Luxury Automotive with a strong alignment in APAC, Europe and North America. How the other industries covered (Wealth Management, Hospitality, Hard & Soft Luxury sectors) meet the appetite of HNWIs for new technologies? 


LUXURY INDUSTRIES: PERCEPTIONS & ATTITUDES

INSIGHT #2 - EMOTIONAL CONNECTION

June 2018

Extract from the Luxury Industries Report. Emotional Connection is a powerful way for Luxury brands to create strong bonds with their audience. Which luxury industry manages to go beyond the rational attributes and create this special attachment with the Wealthy?


LUXURY INDUSTRIES: PERCEPTIONS & ATTITUDES

INSIGHT #1 - CUSTOMER SERVICE

May 2018

Extract from the Luxury Industries Report. The first attribute or customer sentiment we looked at was Customer Service, a key element to create strong bounds and loyalty within the affluent and high net worth Individuals population.


Luxury Consumer Confidence

EU/US/APAC

May 2018

Are luxury buyers going to spend more, less or about the same in the next 12 months? We took a deep dive among more than 800 affluent consumers from across the globe to discern the near term future for luxury.

We are committed to tracking this data within specific luxury categories and will publish the data each quarter. To receive automatic updates of this data, please subscribe to our newsletter at the top of the page.


Luxury Fashion: UK vs. China

July 2017

We wanted to discover which similarities and differences exist between two of the world's biggest luxury consuming markets so we conducted a short proprietary project.

Among the topics covered were: purchase behaviour, usage of soft/hard luxury, top of mind awareness and general attitudes toward the category.


MRS Luxury Research Conference

September 2016

Along with conference delegates who submitted questions, we created a handful of our own questions and posed them to 127 people in the UK with at least £1M in investable assets.

Topics covered include travel, soft luxury, best practices in researching the affluent, as well as a handful of other items we hope you find interesting.