ASIAN WEALTH COMMUNITY x ALTIANT

Release date: July 2022

Global Luxury and Asset Management Tracker - Special Edition

This is a special edition of Altiant’s flagship research, The Global Luxury and Asset Management (GLAM) Monitor. The GLAM monitor tracks the behaviours and sentiments of our panel of validated global affluent/High Net Worth Individuals on a quarterly basis. This edition covers various industries and captures the views of asian wealthy individuals in relation to market confidence, stock investment and various consumption habits).

All data presented in this GLAM monitor has been sourced from Altiant’s manually validated in-house panel of Affluent and High Net Worth Individuals (HNWIs), Luxury Opinions®.  The full interactive GLAM report can be found here, for any question or query please contact reports@altiant.com.

INTERESTED IN JOINING LUXURYOPINIONS?

As a member of the Asian Wealth Community, we would like to extend our invitation to join LuxuryOpinions. Should you wish to be part of a community that craft the future of luxury & wealth and earn lavish rewards by answering short surveys, please click on the image to the right.

CONTENT

• SPENDING HABITS

• SPENDING INTENTIONS

• PURCHASING METHODS

• SOCIAL MEDIA INTERACTIONS

• USE OF ELECTRIC CARS

• INVESTMENT PLANS

• CONFIDENCE IN FINANCIAL MARKETS

• STOCK MARKET

• CRYPTOCURRENCY INVESTMENT

• NFT INVESTMENT

Fig. 1 - “In which of the following categories have you purchased a luxury brand or service within the past year?”

·      Chinese are most likely to have bought cars, art and collectibles and to travel.

·      Japanese are least likely to have bought luxury goods in various categories.

·      Hong Kongers are least likely to have travelled.

·      Singaporeans are least likely to have bought luxury watches.

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Fig. 2 - “Within these categories, please tell us if you expect to spend more or less in the next 12 months, compared to the last 12 months?”

·      Chinese are most likely to spend more in several luxury categories.

·      Japanese are least likely to spend more on alcohol, travel and designer fashion.

·      Hong Kongers are least likely to spend more in several luxury categories.

·      Singaporeans are least likely to spend more on luxury watches but most likely to travel.

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Fig. 3 “Within the past 12 months, how have you purchased luxury brands or services?”

·      Chinese are most likely to have shopped in store but also online via their mobile.

·      Japanese are least likely to have used their mobile/tablet to shop.

·      Hong Kongers are most likely to have used their computer/laptop to shop.

·      Singaporeans are equal least likely to have shopped online via a tablet device.

Fig. 4 “Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?”

·      Chinese are most likely to have participated in most social media activities.

·      Japanese are least likely to have participated in most social media activities.

·      Hong Kongers are least likely to have sent a private message to a brand.

·      Singaporeans are equal least likely to have made purchases via social media.

Fig. 5 “Do you currently use electric/ hybrid cars?”

·      Chinese are most likely to use electric/hybrid cars, with Singaporeans the least likely.

Fig. 6 “Within the next 90 days, do you expect to make significant changes to your investment portfolio?”

·      Chinese are equally most likely to expect to make portfolio changes, while Japanese are the least likely to do so.

Fig. 7 “How stable do you feel the global financial system currently is?”

·      Chinese are most likely to think the global financial system is stable.

·      Japanese and Hong Kongers are most likely to think the global financial system is unstable, marginally ahead of Singaporeans.

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Fig. 8 “How do you think the stock markets in your region will perform during the next 12 months when compared to the past 12 months?”

·      Chinese are most likely to think that their stocks will perform positively.

·      Japanese, Hong Kongers and Singaporeans are broadly similar in sentiment, with two in five thinking their stocks will perform positively, while just over a third expect a downturn.

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Fig. 9 “Please select one of the following options in relation to your interest in virtual cryptocurrencies like Bitcoin and Ethereum.”

·      Chinese and Singaporeans are most likely current crypto investors.

·      Hong Kongers are least likely investors, with a third of non-investors also not interested in doing so.

·      Japan has a slightly higher rate of current investors, but also sees widespread scepticism from non-investors.

Fig. 10 “Please select one of the following options in relation to NFTs.”

·      Chinese are most likely current NFT investors and also by far the most likely to attract new investors.

·      Japanese, Hong Kongers and Singaporeans follow a broadly similar trend, with around a third of potentially new investors while around two in five are not interested in doing so.

INTERESTED IN JOINING LUXURYOPINIONS?

As a member of the Asian Wealth Community, we think you probably know luxury better than most. Get rewarded for your knowledge and help shape the future of luxury together. You will craft the future of luxury and finance, earn lavish rewards when taking short surveys related to luxury and wealth.

ABOUT ALTIANT

Altiant is a specialised fieldwork company which enables large scale, global research among affluent consumers/High Net Worth Individuals (HNWIs) in 15+ countries worldwide.

For more information on this study or any other research requirements, please contact us at reports@altiant.com.

By servicing dozens of the world’s top luxury and wealth brands, Altiant helps renowned brands and their research agencies to answer critical questions among this very hard-to-reach demographic. We ensure that all of our survey respondents are genuinely affluent by having their identities verified and wealth levels validated.

Altiant is a corporate member of ESOMAR, the World’s leading association for standards & Ethics within market research. Altiant adheres to, and abids by their strict guidelines governing the best practice in the industry.

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To view the data set in full, or speak to us about any of your luxury research requirements, please email us at contact@altiant.com

Contributors

Chris Wisson, Knowledge Director

Ivan Murtov, Senior Project Manager

Contact

reports@altiant.com

media@altiant.com

Publications contained in the Altiant Knowledge Center are free to use, we simply require proper attribution. In no event shall Altiant be liable for any indirect, special or consequential damages in connection with any use of the provided data. Altiant does prohibit the selling of any information contained within or derived from these reports and monitors.