about the millionaire media consumption subscription

Altiant’s Millionaire Media Consumption study discloses the media preferences & attitudes towards adverts of 1,800 millionaires and HNWIs across 8 key markets.

Among many other areas of media, the Millionaire Media Consumption study measures more than 250 websites, magazines and newspaper titles read by the millionaires, the frequency and duration of their sessions along with data related to their social media habits. It also delves into advertising and AI, offering fresh insights into advert recollection, factors which encourage click-through from online adverts and key influences on luxury purchasing decisions.

Key topics covered

  • Types of media and devices used by HNWls;

  • Preferred Streaming and Social Media Platforms, Usage of newspapers, Magazines and Websites;

  • Sentiment & Behaviour towards advertising and AI in media.

What IS INCLUDED

  • 9 reports: 8 Country Reports + 1 Global Report;

  • Full dataset with Excel downloads and ongoing support from the research team;

  • Access to an interactive data visualisation platform to explore and compare metrics across markets;

  • Historical data sets to identify trends over time;

methodology

  • More than 40 questions & more than 100.000 data points;

  • 250 manually validated respondents in the UK, USA, France and China. 200 manually validated respondents in the UAE, Singapore, HK, and Germany;

  • Minimum level of Investible Assets of US$1M and median level showing US$6.2M;

  • Median Household Income of $545k.

PRICING

  • Single Country (US, UK, France, China, HK, Singapore, UAE or Germany): €8,000 excl. VAT

  • Full Version (US, UK, France, China, HK, Singapore, UAE and Germany): €45,000 excl. VAT

 

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