GLOBAL REPORT: BUZZ VS. REALITY IN LUXURY TRAVEL
December 2022 - Released at ILTM Cannes 2022
This research is the result of a collaboration between American Express Travel, ILTM and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data across 14 countries, from 1,200 affluent and high-net-worth individuals (HNWIs) across the second half of 2022. In July, affluent/HNW Asians were interviewed across Australia, China, Hong Kong, Japan, Singapore and South Korea. This was followed by an additional survey in October covering Europe (UK, France, Germany, Switzerland and Italy) and North America (USA, Mexico and Brazil).
All surveys were conducted using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated. Across the whole sample, 53% identified as male and 47% as female. In age terms, 51% were aged 45 or under, with 49% being over the age of 45.