china special: buzz vs. reality in luxury travel
June 2023 - Released at ILTM Singapore
This research is the result of a collaboration between ILTM and Altiant, it is a unique piece of research that complements our last Global report on luxury travel. In this edition, you will discover the views of Chinese affluent and HNW individuals on luxury travel and their sentiment after the Covid restrictions have been fully lifted. This research brings an updated China sample to the data already collected in 14 countries, with 1,200 affluent and high-net-worth individuals (HNWIs) across the second half of 2022. Initially, affluent/HNW Asians were interviewed across Australia, China, Hong Kong, Japan, Singapore and South Korea. This was followed by an additional survey in October covering Europe (UK, France, Germany, Switzerland and Italy) and North America (USA, Mexico and Brazil).
All surveys were conducted using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated.