BUZZ VS. REALITY Edition #5

Wellness: Exploring the Luxury Traveller’s Mindset across APAC.

June 2025 - Released at ILTM APAC 2025

The world in 2025 isn’t slowing down. Change is constant, plans are fluid - but luxury travel continues to thrive, with wellness at its heart.

This piece of research focuses solely on affluent and HNW individuals’ views on wellness travel. Altiant gathered quantifiable data from four Asian countries within their global community of affluent and high-net-worth individuals (HNWIs). A total of 450 affluent/HNWIs were interviewed across four APAC countries: initially in China (n=150) in October 2024, followed by Japan, Singapore and Hong Kong (n=100 in each) in March 2025.

Across the whole sample, 53% identified as male and 47% as female. In age terms, the sample was split 55:45 for under-45s vs over-45s. Two-thirds of the total sample (66%) were the equivalent of USD millionaires ($1m in investible assets), with the median investible assets equating to just over $2m when normalised to USD.