8 markets • 1,800 interviews • unparalleled insights

MILLIONAIRE MEDIA CONSUMPTION

THIRD EDITION

 
 
 

Brand Profile Snapshots (n=xyz)

Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​

Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​

Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​

 
 

Chanel OWNERS & SOCIAL MEDIA​

Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​

 
 

chanel OWNERS & ADVERTISING​

Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​Bentley drivers are more likely than the overall sample to be interested in motorcycling (29% vs 16%).​

Altiant has just launched the third edition of its Millionaire Media Consumption (MMC) research and expanding to two new markets - the world’s most comprehensive study of manually validated High Net Worth Individuals (HNWIs).

This exclusive study explores the preferences, attitudes, and behaviours of affluent individuals towards media outlets and platforms. Thousands of data points were collected, offering fresh insights into the evolving media habits of manually validated affluent and High Net Worth Individuals (HNWIs) across the UK, USA, China, France, Hong Kong, Singapore, the UAE, and Germany.

Key topics covered

  • Types of media and devices used by HNWls;

  • Preferred Streaming and Social Media Platforms, Usage of newspapers, Magazines and Websites;

  • Sentiment & Behaviour towards advertising and AI in media.

    PRICING

  • Single Country (US, UK, France, China, HK, Singapore, UAE or Germany): €8,000 excl. VAT

  • Full Version (US, UK, France, China, HK, Singapore, UAE and Germany): €45,000 excl. VAT

What IS INCLUDED

  • 9 reports: 8 Country Reports + 1 Global Report;

  • Full dataset with Excel downloads and ongoing support from the research team;

  • Access to an interactive data visualisation platform to explore and compare metrics across markets;

  • Historical data sets to identify trends over time;

  • In-depth media engagement insights: covering 250+ websites, newspapers, and magazines, including frequency and session duration, social media habits, and sentiment toward various.

methodology

  • 1,800 interviews from manually validated millionaires;

  • More than 40 questions & more than 100.000 data points;

  • 250 manually validated respondents in the UK, USA, France and China. 200 manually validated respondents in the UAE, Singapore, HK, and Germany;

  • Minimum level of Investible Assets of US$1M and median level showing US$6.2M;

  • Median Household Income of $545k.