ABOUT ALTIANT
Altiant empowers researchers, insights experts and marketing teams in the luxury goods and wealth management industries to make more informed insight driven decisions.
Through our deep online research expertise, sophisticated tools and highly validated proprietary panel of affluent and high-net-worth individuals (HNWI), we turn your marketing and commercial questions into actionable insights - quickly and accurately.
Our consultative approach will help you to find the optimal balance between the research objectives and what is possible within this hard to reach demographic. We are relied on by dozens of the world's leading wealth and luxury companies as well as the best in class research agencies.
COLLECTION OF REPORTS
Luxury Automotive Report 2026
key takeaways
This is part of Altiant's series of mini category reports, this one focusing on luxury automotive. Fieldwork was conducted in April 2026, with n=150 validated affluent/HNWIs answering from each of the UK, US, France and China. The report will be published in May 2026. Please enter your email below to be sent a copy, as well as to sign up for Altiant's newsletter for other occasional report content on luxury and wealth.
WEALTH MANAGEMENT IN FOCUS
key takeaways
China leads a wave of provider switching and experimentation: median tenure with wealth-management firms is just five years in China versus seven in the UK and eleven in the US, with Chinese HNWIs far more likely to change or add providers in response to market conditions.
Chinese HNWIs are redefining wealth diversification: our research shows that over a third of Chinese HNWIs’ portfolio (37.4%) is now held in alternative assets such as precious metals, luxury goods, crypto, collectables, and foreign currencies, more than double the UK (17.2%) and nearly triple the US (13.5%)
AI is becoming a mainstream functional, creative and lifestyle tool: Chinese HNWIs show the highest adoption of AI across research, summarisation, image generation, work feedback and even medical advice, far outpacing the UK and US.
Luxury-adjacent spending growth is concentrated in China: China is the only market showing near-term increases across multiple categories, particularly wellness products, fitness & performance, travel, apparel and major luxury brands.
Western markets remain stable but cautious: The UK and US show longer provider relationships, slower behavioural shifts, and limited expansion in luxury-adjacent spending.
