HNWZ's desires and their future impact on Luxury
How is Gen Z shaping the future of luxury?
January 2025
Altiant surveyed 1,775 respondents from key global luxury markets (US, UK, China and France) in spring 2024. The sample was segmented into n=401 high-net-worth individuals (HNWI), n=174 high-net-worth Generation Z (HNWZ) and 1,200 GenPop Z (from a research partner). This report will focus mainly on the HNWZ results – Gen Zers who are children of HNW parents – making comparisons to HNWIs and GenPop Z where appropriate.
These survey findings are presented in Eric Briones Book - Le luxe et GenZ. To order your copy of the book, check availability here: https://www.amazon.com/génération-luxe-Eric-Briones-Darkplanneur/dp/210086940X