LE TALK by Altiant

Understanding Millionaire Media Habits and Creating Experiences That Resonate

LE BOOK CONNECTIONS · NEW YORK CITY · 8 OCTOBER 2026

How do affluent consumers discover, engage with and respond to media today? And what does this mean for brands looking to create experiences that feel relevant, personal and meaningful?

LE TALK by ALTIANT brings together findings from our Millionaire Media Consumption (MMC) research with perspectives from media, luxury and creative industries — exploring how affluent audiences consume media, what captures their attention, and what turns attention into action.

FROM INSIGHT TO REALITY: THE INDUSTRY CONVERSATION

What does the data tell us — and what does it mean in practice?

The latest MMC research provides a detailed view of how affluent and high-net-worth individuals engage with media across markets, platforms and formats.

The LE TALK brings these findings into conversation with industry perspectives, exploring the questions behind the data — from relevance and personalisation to consumer behaviour, conversion and the role of AI.

THE PANEL

 

Marcus Young

Commercial Director at Altiant

Philip Garland

Strategic Methodologist at Altiant

Neslihan Erkmenoglu

Head of US Revenue, Luxury & B2C at Financial Times

 
 


The research behind the conversation

Millionaire Media Consumption 2025-2026

The Millionaire Media Consumption (MMC) study explores the preferences, attitudes and behaviours of affluent individuals towards media outlets and platforms. The research covers media and device usage, newspapers and magazines, social and streaming platforms, advertising behaviour, privacy and attitudes towards AI.

Minimum level of Investible Assets of US$1M and median level showing US$6.2M | Median Household Income of $545k.

  • 1,800 interviews from manually validated millionaires.

  • 8 markets: United Kingdom, United States, China, France, Hong Kong, Singapore, United Arab Emirates and Germany + 1 global report.

  • 351 analytical tables: demographics, wealth, category intent, media, platforms, specialist sites, ad response, privacy.

  • 100,000+ data points and 40+ questions.

  • 250+ websites, newspapers, and magazines, including frequency and session duration, social media habits, and sentiment toward various.

Explore the MMC study

About Altiant

Altiant specialises in quantitative research and fieldwork across 15+ countries, exclusively serving the luxury and wealth management sectors.

Through our deep online research expertise, sophisticated tools and a highly validated proprietary panel of affluent and high-net-worth individuals (HNWI), we turn your marketing and commercial questions into actionable insights - quickly and accurately.

  • Trusted by the leading global wealth and luxury brands and best-in-class research agencies

  • Reliable data helping research, insights and marketing teams make better-informed decisions

  • LuxuryOpinions®: our proprietary, highly validated panel of affluent and high-net-worth individuals

Human Data Verified™ indicates that all insights originate from real, individually validated participants within the LuxuryOpinions community. No synthetic or AI-generated respondents are used.

 


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