LUXURY AUTOMOTIVE

July 2026

Automotive remains one of the most dynamic and high-profile segments of the global luxury market. Brand recognition and affinity is high, with many affluents/HNWIs showing a level of passion for their cars which is unparalleled against other goods. Indeed, more than half of the respondents in this report say that cars are an important expression of their personality and a status communicator to others.

This mini-report uses data taken from an online survey conducted by Altiant in April 2026. In total, 600 affluent/HNW respondents answered the survey, 150 from each of the UK, US, France and China. In total, the sample was balanced 43:57 for under-45s vs over-45s, with a 52:48 Male vs Female split by gender. The median Investible Assets of the sample was $2.75m, with a median Household Income of $386k.