"If money were not a factor, where would be your dream holiday destination?"
VOICES From UK, And US
IN THEIR OWN WORDS
Collected quotes from Affluent and HIgh NET WORTH INDIVIDUALS
The responses have been anonymised and grouped per section and topic covered.
"If money were not a factor, where would be your dream holiday destination?"
Maldives is the top choice for both men and women in the UK
“Maldives, ultimate relaxation and luxury.”
- UK Female 35-44y old, HHI $600K+“Maldives and Dubai my two favourite luxury holiday destinations.”
- UK Female 45-54y old, HHI $600K+“If money was not a factor it would be Maldives. Because its like no were else on earth its is like paradise.”
- UK Male 55-64y old, HHI $600K+“Maldives, for the crystal clear waters and relaxation.”
- UK Female 35-44y old, HHI $90-180K“Maldives. Due to the scenic beauty and excellent hospitality.”
- Uk Male 35-44y old, HHI $90-180K“Maldives, been there many years ago but would like to return with the children and stay in top-class accommodation.”
- UK Male 45-54y old, HHI $415-600K“Maldives, to recreate my honeymoon with my wife and to show my children.”
- UK Male 45-54y old, HHI $415,000-600K“Maldives - so romantic and peaceful with beautiful surroundings.”
- UK Female 45-55y old, HHI $415-600K“Maldives: tranquil, paradise on earth, total relaxation, perfect scenery.”
- UK Male 45-54y old, HHI $180-300K“The Maldives; luxurious and exotic.”
- UK Female 35-44y old, HHI $90-180K“The Maldives, simple luxury.”
- UK Female 55-64y old, HHI $415-600K"If money were not a factor, where would be your dream holiday destination?"”
Europe is the top choice for men and women in the US
“Norway, watching the Northern Lights in igloos.”
- US Female 35-44y old, HHI $600K +“I would travel around Europe by car and explore different cities and stay at nice hotels and bed and breakfasts. I like experiencing different cultures and seeing new places so I wouldn’t stay more than a couple days in any one place. I would ideally go for months long so I could see lots of new places.”
- US Male 35-44y old, HHI $300-415K +“I would like to stay in Italy Amalfi coast for six months and just relax and drink wine go to the beach.”
- US Male 55-64y old, HHI $600K +“Zurich, Switzerland. I’ve never been there and have always wanted to visit. It looks luxurious and I know that it’s very pricey.”
- US Male 55-64y old, HHI $90-180K “Only because I have not been there yet, I would love to spend a dream holiday in the south of France. I would like to experience the culture of the land as well as enjoy all the antique shopping available.”
- US Female 45-54y old, HHI $600K + “1 month in Scotland. Heritage and history.”
- US Male 55-64y old, HHI $90-180K “A lovely village in Italy, adjacent to the water and the countryside. I have not had this experience just yet and it would be quite fulfilling to me. This destination has so much history, wonder, beauty, in addition to great food and wine.”
- US Female 55-64y old, HHI $180-300K “Rome, Italy. I have not yet seen The Vatican or attempted to see the Pope! I would go for that amazing feeling!”
- US Female 35-44y old, HHI $300-415K “My dream holiday is Spain to visit the historic sites. I love the culture, theater, and music.”
- US Female 26-34y old, HHI $180-300K “Venice. It’s one of the few places that we haven’t been to in Europe.”
- US Male 45-54y old, HHI $600K + "If money were not a factor, where would be your dream holiday destination?”
Warm-weather holidays are preferred by US females (35-65+)
“Somewhere in the Caribbean, it’s such a wondrous place.”
- US Female 35-44y old, HHI N/A“I would love to go to the Maldives and stay at an over the water bungalow. I would like to stay here because it is tropical, serene and peaceful.”
- US Female 35-44y old, HHI $180-300K “Fiji islands because it’s so beautiful.”
- US Female 35-45y old, HHI 600K + “Galapagos Islands: An amazing experience of a lifetime.”
- US Female 45-54y old, HHI N/A “Bali, because it’s a place we have yet to visit and it looks so serene and tranquil .”
- US Female 35-44y old, HHI $600K + “Hawaii because it look like a beautiful destination.”
- US Female 65+y old, HHI $0-90K “I would stay in Hawaii and spend time on the black sand beaches. I would take a private plane and invite all of my family and friends.”
- US Female 35-44y old, HHI N/A “Tahiti - because the weather is perfect, the aura is romantic and the beaches are beautiful.”
- US Female 45-54y old, HHI $180-300K “A year-long trip to all of the best beaches in the world.”
- US Female 55-64y old, HHI $415-600K "If money were not a factor, where would be your dream holiday destination?”
Warm-weather holidays are preferred overall by UK females (18-65+)
“The Bahamas where there is swimming, snorkelling, sunbathing, sightseeing, beach parties, exotic food, drinks and nightlife.”
- UK Female 45-54y old, HHI $300-415K“South Africa, nice landscape, beach and adventures combined with good food and nice people. ”
- UK Female 35-44y old, HHI $600K +“Maldives, ultimate relaxation and luxury.”
- UK Female 35-44y old, HHI $600K +“Bora Bora because it’s luxurious.”
- UK Female 18-25y old, HHI N/A“An exotic island with cocktails, or Disneyland.”
- UK Female 35-44y old, HHI N/A“Marlon Brando’s private island in Fiji - exclusive, private and it would be beautiful with no crowds and children.”
- UK Female 45-54y old, HHI $600K +“Caribbean; I just love the climate, the scenery, diversity of the islands, the culture, the weather.”
- UK Female 65+y old, HHI $0-90K“Maldives, for the crystal clear waters and relaxation.”
- UK Female 35-44y old, HHI $90-180K“Bora Bora! Exclusivity, luxury and natural beauty.”
- UK Female 26-34y old, HHI $90-180K“Caribbean cruise for months. You need time for each island.”
- UK Female 35-44y old, HHI N/A"If money were not a factor, where would be your dream holiday destination?”
‘Africa is a top destination for Americans, coming in second only to Europe’
“A luxury cruise down the Nile, or the Danube. It’s not a function of money but of time. These are long trips and if I had the time I’d take one.”
- US Fame 35-44y old, HHI N/A“Africa because of the history and natural beauty.”
- US Female 55-64y old, HHI NA“I’d like to go on an African safari. I think it would be refreshing to see the animals in the wild and not caged.”
- US Female 35-44y old, HHI $600K +“My dream vacation would be a safari to South Africa. This has been a dream of mine because I want to safari by canoe, kayak, power boat and even houseboat. In locations with rivers, flood channels, or lakes it’s a great opportunity to take to the water in various craft. ”
- US Female 35-44y old, HHI $600K +“Zanzibar, because i feel in love with Africa and I would love to go to Tanzania, then Zanzibar.”
- US Female 35-44y old, HHI $600K +“So difficult to answer but it would be a safari. I would love to see the animals in their habitat. We are big supporters of World Wildlife.”
- US Female 65+y old, HHI $600K +“Africa, I think it’d be amazing to see some of the wildlife (safely).”
- US Male 26-34y old, HHI $300-415K "If money were not a factor, where would be your dream holiday destination?"
‘UK respondents (26-64) who chose Australia were all men’
“An Asia Pacific tour through Japan, Korea, etc. culminating in Australia and New Zealand. ”
- UK Male 26-34y old, HHI $190-300K“Australia as it is so alien yet so recognisable.”
- UK Male 55-64y old, HHI $90-180K“Australia, it is such a vast country with much to see and discover.”
- UK Male 45-54y old, HHI $415-600K“Australia. I’ve always wanted to go.”
- UK Male 45-54y old, HHI $0-90K"If money were not a factor, where would be your dream holiday destination?"”
‘Domestic travel was chosen by less than 6% of US respondents’
“Go to all 5 Hawaiian islands. ”
- US Male 45-54y old, HHI N/A“Aspen Colorado- beautiful skiing.”
- US Female 35-44y old, HHI 180-300K“I would stay in Hawaii and spend time on the black sand beaches. I would take a private plane and invite all of my family and friends. ”
- US Female 35-44y old, HHI N/A“Hawaii: sun, sand, surf, good food, great weather, US land.”
- US Male 55-64y old, HHI $300-415K“An Alaska luxury cruise. I hear the sights are breathtaking and unforgettable.”
- US Male 55-64y old, HHI $180-300K“ Hawaii because it look like a beautiful destination.”
- US Female 65+y old, HHI $0-90K"If money were not a factor, where would be your dream holiday destination?”
‘Travel to the US is of high interest to the UK'
“California - we want to live there.”
- UK Male 45-54y old, HHI $415-600K“A stopover in Hawaii on the way to a grand tour of the Far East as I’ve always wanted to visit there.”
- UK Male 65+y old, HHI $0-90K“America on a cross-country trip stopping off at major destinations.”
- UK Male 45-54y old, HHI $90-180K“Touring the US Rockies in a camper van for the amazing scenery.”
- UK Male 65+y old, HHI $90-180K“New York and the Hamptons for pure indulgence.”
- UK Male 45-54y old, HHI $90-180K“I would spend several months travelling around the USA and Canada to get to know the cities that are not the principal tourist.”
- UK Male 55-64y old, HHI $300-415K“San Francisco for the vastness the Golden Gate Bridge and the trams.”
- UK Male 55-64y old, HHI $600K +“An American tour to include Hawaii.”
- UK Female 45-54y old, HHI $300-415K“San Diego, it has a lovely climate, good facilities, and relatively easy access.”
- UK Male 65+y old, HHI $180-300K“Fire Island, USA. It’s absolutely beautiful but the best accomodation is always unavailable way in advance.”
- UK Male 45-54y old, HHI N/A"If money were not a factor, where would be your dream holiday destination?”
Our HNWIs responded in various ways
“The moon and if not Italy. ”
- UK Female 55-64y old, HHI $415-600K“Cruising the Fjords on a private yacht . because i haven’t been there and seems like a neat place to go. i’ve chartered sailboats before but a larger private yacht with crew would be something different. might yet do it. ”
- US Male 65+y old, HHI $300-415K“My dream holiday would start at the Hotel Splendido in Portofino and then fly to Split by private jet to embark on a bareboat yachting holiday to Santorini via Dubrovnik. Once in Santorini to stay at a luxury apartment overlooking the Caldera.”
- UK Male 45-54y old, HHI $600K +“My dream holiday has always been the same...to travel for 2 years around the world, experiencing as many cultures as possible! I’ve fallen in love with Southeast Asia & India and simply cannot wait to return, so this would be an exciting part of my round the world expedition.”
- US Female 55-64y old, HHI $415-600K“Tour of Morocco I love the culture, food and places.”
- UK Female 45-54y old, HHI $300-415K“A tour of the Asian countries for 6 weeks...there is so much history of civilization there and tradition and there is so much natural and man made beauty to be seen and to learn from.”
- US Male 45-54y old, HHI $415-600K“Mauritius because it’s so serene, beautiful and it is fairly untouched. It’s my idea of ultimate relaxation”
- UK Female 26-34y old, HHI $600K +To view the data set in full, or speak to us about any of your luxury research requirements, please email us at contact@altiant.com.
Contributors
Lars Long, Founder & CEO Altiant
Meryam Schneider, VP Marketing Altiant
Plamen Iliev, Senior Project Manager
Contact
reports@altiant.com