Do you know which media captures the attention of millionaires, which have the highest readership penetration, and which they scroll past? 

The rapid rise of AI-generated content, the growing dominance of short-form video, and the fragmentation of digital platforms have significantly altered how media is produced, distributed and consumed. Traditional media touchpoints are being reassessed, and affluent audiences are increasingly selective about where they invest their attention and trust. In such a fragmented and fast-evolving context, understanding which platforms, publications and formats capture the attention and trust of wealthy individuals has become a strategic imperative. 

To continue supporting these needs, Altiant is launching the third edition of its Millionaire Media Consumption (MMC) research, one of the most comprehensive studies of its kind. This year, its depth will grow even further with the addition of two new markets, making it an indispensable resource for any brand looking to reach the world’s most influential consumers. 

This exclusive study explores the preferences, attitudes, and behaviours of affluent individuals towards media outlets and platforms. It aims to help wealth management professionals with the strategic allocation of media budget with granular, cross-market insights that reflect nuanced consumption and media behaviours across the globe. 

Thousands of data points were collected, offering fresh insights into the evolving media habits of manually validated* affluent and High Net Worth Individuals (HNWIs) across the UK, USA, China, France, Hong Kong, Singapore, the UAE, and Germany.

Key topics covered

• Types of media and devices used by HNWls;

• Preferred Streaming and Social Media Platforms, Usage of newspapers, Magazines and Websites;

• Sentiment & Behaviour towards advertising and AI in media.

What IS INCLUDED

• 9 reports: 8 Country Reports + 1 Global Report;

• Full dataset with Excel downloads and ongoing support from the research team;

• Access to an interactive data visualisation platform to explore and compare metrics across markets;

• Historical data sets to identify trends over time;

• In-depth media engagement insights: covering 250+ websites, newspapers, and magazines, including frequency and session duration, social media habits, and sentiment toward various.

methodology

• 1,800 interviews from manually validated millionaires;

• More than 40 questions & more than 100.000 data points;

• 250 manually validated respondents in the UK, USA, France and China. 200 manually validated respondents in the UAE, Singapore, HK, and Germany;

• Minimum level of Investible Assets of US$1M and median level showing US$6.2M;

• Median Household Income of $545k.

PRICING

• Single Country (US, UK, France, China, HK, Singapore, UAE or Germany): €8,000 excl. VAT

• Full Version (US, UK, France, China, HK, Singapore, UAE and Germany): €45,000 excl. VAT

*Click here for more details about our in-house panel, including entry requirements, validation methods for survey respondents, and insights into key markets.