How do WEALTHY Consumers View Reuse, Rental and Subscription Models in Luxury?

SURVEY SAMPLE COVERING 3 KEY MARKETS - 480+ VALIDATED AFFLUENT & HNW INDIVIDUALs INCLUDING A THIRD OF MILLIONAIRES- $205K MEDIAN HOUSEHOLD INCOME - $711K MEDIAN INVESTIBLE ASSETS

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NEW MODELS OF LUXURY OWNERSHIP: RESALE, RENTALS & SUBSCRIPTIONS

November 2019

The concept of ownership, once at the center point of luxury consumption, has evolved from owning luxury to experiencing luxury ownership. Consignment stores, rental or subscription models are not completely new but their sharp rise supported by technology is highlighting some key questions around this phenomenon once seen by luxury houses as weakening their brand value and fuelling the counterfeit market.

  • What are the key drivers and the underlying motivations?

  • Does this translate into a desire to make luxury affordable or planet-friendly?

  • Is there a lack of commitment from the new generations?

  • What are the perceptional and attitudinal differences between the United States, United Kingdom and France toward rental and owned goods, fractional ownership beyond villas and real estate, and the rise and appeal of subscription boxes and services?

 
 
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