NEW NOMADS: Impacts and Opportunities for Luxury
APRIL 2024- Released during the 3rd Kantar Luxury Annual Conference
Contacts & Contributors
Lars Long - Founder & CEO Altiant AB
lars.long@altiant.com
Pierre Gomy - Global Head of Luxury & Sustainability Kantar pierre.gomy@kantar.com
Francoise Hernaez - Head of Luxury Advisory Kantar Insights francoise.hernaez@kantar.com
This new research is the result of a collaboration between Altiant and Kantar and explores the impact and opportunities of this growing trend on the luxury sector. The exclusive study was conducted among Affluent and high-net-worth clienteles in six countries (France, UK, Italy, US, UAE, China). We learn about the dimensions of physical mobility (travel and relationship to luxury in a mobility situation) and symbolic (new relationships to luxury brands, the ecosystem and the community). All surveys were conducted using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. the 900 participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated. Normalised in US Dollars, the global median household income for this survey was €250K. Click below to download your copy.