LuxuryOpinions® - Affluent panel

ACCESS. KNOWLEDGE. INFLUENCE.

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LuxuryOpinions® Community Book

In 2014, Altiant launched LuxuryOpinions.com, a market research community of affluent and high-net-worth individuals (HNWIs) within 18+ Key markets throughout Asia, Europe, North America and the Middle East.

Download our Community Book to explore our in-house panel in detail, including the criteria for entry, validation methods for survey respondents, and insights into key markets.

Contact us with your specific requirements. 

 
 

Recruitment - By invitation only

Our LuxuryOpinions members are carefully selected before being invited to join the community. For every respondent, we conduct a manual validation to verify beyond reasonable doubt his or her identity and earning/wealth potential. While this does vary in some countries due to levels of availability of public information and regional social media usage, this forms the basis of our 8-point validation guide to confirm claimed wealth and earnings. Anyone incorrectly matching the profile will be removed from the list of candidates.

Panelist profile - Minimum requirements

Market research and survey sampling among the high-end sections of the population require precision and extreme accuracy.  We only recruit people in the top 5% of their country's income earners or wealth holders. While this varies significantly by market, for minimum entry, our panelists generally comply with at least one of the following 3 measures:

  • Individual annual income: greater than $120,000 (US), €100,000 (EU), £75,000 (UK)

  • Household annual income: greater than $200,000 (US), €150,000 (EU), £120,000 (UK) 

  • Assets under management: greater than $250,000 (US), €200,000 (EU), £200,000 (UK)

From within our affluent panel, we can further segment specific target samples according to your needs. This can be done by purchasing habits - such as luxury fashion and car buyers, active investors with high investable assets - or by demographics - spend levels, lifestyle (e.g. frequent long-haul travellers), higher levels of earnings, etc.