Red Carpet Research rebrands to ALTIANT

reveals new hires and expands to the UK and Spain



Barcelona, Spain. Release date: April 25 2018

Stockholm headquartered affluent fieldwork specialist Altiant (Formerly Red Carpet Research) has undergone a total brand review and today it unveiled its new name, logo, tagline and website to support its position as the research fieldwork partner of choice in the luxury goods and wealth management industries. 

Altiant Founder and CEO, Lars Long commented on the rebranding:‘The new brand identity reflects Altiant’s commitment to provide the very best for our client’s needs, delivering accurate data from our highly validated panel LuxuryOpinions®. I think it conveys excellence and craftsmanship, which are key to Altiant’s approach.’ Lars added: ‘We changed the company logo to reflect the importance of curation and transparency, as well as the vision ‘from above’ our company provides to its clients.’

It has been an exciting couple of months for the ambitious company with the commitment to become the perfect ally for quantitative research related to Affluent, and High Net Worth Individuals globally. Three senior hires designed to dramatically extend the company’s capabilities in servicing its clients in relation to quantitative market research.

Altiant welcomes luxury and wealth expert Meryam Schneider to the role of VP Marketing & Partnerships. Based in Barcelona, Meryam will lead the company’s global communication strategy and strategic partnerships. Previously, Schneider spent eight years leading the global marketing initiatives for the Centurion card (a.k.a. the Black card) at American Express in London.

Chris Wisson joins from Mintel, as Strategic Senior Analyst, Research & Development bringing a wealth of knowledge in the data intelligence industry combining agency and previous luxury experience within the premium drinks category.

The company also proudly welcomes experienced MR Project Manager Plamen Iliev to the role of Senior Project Manager.

Long said of the expansion:

“These experts have been handpicked to join our team in navigating the next phase of organizational development. Each possess absolute mastery in their respective fields. I am confident that our clients will enjoy immediate and sustained benefits from their addition.”


Altiant enables large scale, quantitative market research for luxury and wealth industries. The company provides highly validated affluent and high net worth sample through their proprietary panel, LuxuryOpinions® as well as a suite of fieldwork solutions.


MEDIA CONTACT : Meryam Schneider - - p: +46 844 682 653 - m: +34 678 200 734