REPLAY - LUXURY WEBINAR SERIES

(BROADCASTED ON OCTOBER 29th 2019)

How do WEALTHY Consumers View Reuse, Rental and Subscription Models in Luxury?

SURVEY SAMPLE COVERING 3 KEY MARKETS - 480+ VALIDATED AFFLUENT & HNW INDIVIDUALs INCLUDING A THIRD OF MILLIONAIRES- $205K MEDIAN HOUSEHOLD INCOME - $711K MEDIAN INVESTIBLE ASSETS

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Get used to this concept: Experiencing ownership.


The concept of ownership, once at the center point of luxury consumption, has evolved from owning luxury to experiencing luxury ownership. Consignment stores, rental or subscription models are not completely new but their sharp rise supported by technology is highlighting some key questions around this phenomenon once seen by luxury houses as weakening their brand value and fuelling the counterfeit market.

  • What are the key drivers and the underlying motivations?

  • Does this translate into a desire to make luxury affordable or planet-friendly?

  • Is there a lack of commitment from the new generations?

  • What are the perceptional and attitudinal differences between the United States, United Kingdom and France toward rental and owned goods, fractional ownership beyond villas and real estate, and the rise and appeal of subscription boxes and services?

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SURVEY SAMPLE COVERING 3 KEY MARKETS - 480+ VALIDATED AFFLUENT & HNWIs INCLUDING A THIRD OF MILLIONNAIRES- $205K MEDIAN HOUSEHOLD INCOME - $711K MEDIAN INVESTIBLE ASSETS



ABOUT THE SPEAKERS

Lars Long, Founder & CEO

Lars is the Founder & CEO of Altiant. For the past four years he has been leading the effort to enable large scale, reliable quantitative research methods for luxury & wealth researchers. Lars currently focuses on strategic product development (panel growth, image validation, machine learning) as well as helping key accounts to run continuous tracking projects for their brand / market monitoring initiatives.

Chris Wisson, Knowledge Director

Chris carries out the company’s proprietary research and insight into wealth and luxury. Chris joined Altiant in February 2018 after working at Mintel on high-profile quantitative research projects for 6 years.

Chris has been widely featured in the UK and international media for his commentary and insights, specifically on the alcoholic drinks industry. He has also worked for Moët Hennessy UK as part of the trade team, giving him an insider perspective of the luxury industry and prestige brands.


 
Publications contained in the Altiant Knowledge Center are free to use, we simply require proper attribution. In no event shall Altiant be liable for any indirect, special or consequential damages in connection with any use of the provided data. Altiant does prohibit the selling of any information contained within or derived from these reports and monitors.