THE SAIL

A new era for luxe cruising

December 2025 - Released at ILTM Cannes 2025

Altiant gathered quantifiable data from four countries in its global community of affluent and HNWIs. A total of 600 affluent/HNWIs were interviewed across the UK, US, France and Germany (n=150 in each). A further 70 individuals were screened out after stating that they had never cruised, nor were interested in doing so in the future.

All surveys were conducted online, using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth-holders, with each being manually validated. For report concision and visualisation, only key findings are displayed here.

Across the whole sample, 55% identified as male and 45% as female. In age terms, the sample was split 45:55 in terms of under-45s vs over-45s. Some 57% of the total sample were the equivalent of USD millionaires ($1m+ in investible assets), with the median investible assets equating to $1.8m when normalised to USD.