UK special: HOTEL ANNUAL TREND REPORT

October 2024

We are pleased to share the findings from this special report, created in partnership with PoB Hotels. As we embark on 2025, the luxury travel landscape in the UK is evolving with new dynamics and opportunities. This year’s trends report offers an in-depth look at the shifting preferences of affluent travellers and highlights the key factors shaping the future of luxury stays.

This report uses data combine a total of 2,046 respondents. 200 UK verified affluent and HNWIs were surveyed from Altiant’s own validated community, LuxuryOpinions®, 100 of whom were male and 100 female. The median Investible Assets (excluding property) of these respondents was £705,000. A further 1,846 UK respondents were sampled from PoB’s own database, with a 44:56 gender split (male: female) and median Investible Asset level of just under £115,000.

UK special: HOTEL ANNUAL TREND REPORT

January 2024

We are pleased to share the findings from this special report, created in partnership with PoB Hotels, which provides a comprehensive view of the evolving UK travel and luxury market, highlighting key trends and insights that will shape the upcoming year amidst the complexities of the current economic landscape.

This report uses data combine a total of 3,100 respondents. 200 UK verified affluent and HNWIs were surveyed from Altiant’s own validated community, LuxuryOpinions®, 100 of whom were male and 100 female. The median Investible Assets (excluding property) of these respondents was £785,000. A further 2,900 UK respondents were sampled from PoB’s own database, with a 41:59 gender split (male:female) and median Investible Asset level of just under £200,000.

china special: buzz vs. reality in luxury travel

June 2023 - Released at ILTM Singapore

This research is the result of a collaboration between ILTM and Altiant, it is a unique piece of research that complements our last Global report on luxury travel. In this edition, you will discover the views of Chinese affluent and HNW individuals on luxury travel and their sentiment after the Covid restrictions have been fully lifted. This research brings an updated China sample to the data already collected in 14 countries, with 1,200 affluent and high-net-worth individuals (HNWIs) across the second half of 2022. Initially, affluent/HNW Asians were interviewed across Australia, China, Hong Kong, Japan, Singapore and South Korea. This was followed by an additional survey in October covering Europe (UK, France, Germany, Switzerland and Italy) and North America (USA, Mexico and Brazil).

All surveys were conducted using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated.

gLOBAL REPORT - Buzz vs. REALITY IN LUXURY TRAVEL

December 2022 - Released at ILTM Cannes

The research is the result of a collaboration between American Express Travel, ILTM and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data across 14 countries, from 1,200 affluent and high-net-worth individuals (HNWIs) across the second half of 2022. In July, affluent/HNW Asians were interviewed across Australia, China, Hong Kong, Japan, Singapore and South Korea. This was followed by an additional survey in October covering Europe (UK, France, Germany, Switzerland and Italy) and North America (USA, Mexico and Brazil).

All surveys were conducted using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated. Across the whole sample, 53% identified as male and 47% as female. In age terms, 51% were aged 45 or under, with 49% being over the age of 45. For the sake of report concision and visualisation, only key findings are displayed here.

APAC - ILTM CONFERENCE 2021

Special report: A New World for Luxury Travel and and Travel Advisors

The research features the exclusive opinions of wealthy travellers and their travel agents across the APAC region, will give your business up-to-date tools and insights to help support and navigate this new travel landscape.

The 492 interviewees for this specific survey are within the top 5% of each of these nations’ wealth. At least 75 respondents were taken from each of the six countries, enabling statistical robustness when comparing at the country level. Across the whole sample, 54% were male, 45% female and 1% transgender or non-binary. 52% were aged 40 or less, with 48% over the age of 40. The median household income of the total sample was the equivalent of $185,000.

ILTM APAC: LUXURY TRAVEL VIDEOS (30 minute Videos)

• Digest 1: The New Fundamentals of Travel

• Digest 2: The New Luxury Travel Wishlist

• Digest 3: A New Era for Travel Agents

In May and June 2021, Altiant gathered quantifiable data from their global community of affluent and high net worth individuals (HNWIs) in six APAC markets: Australia, China, Hong Kong, Japan, Singapore and South Korea. The survey was conducted online, using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated.

ILTM: LUXURY TRAVEL VIDEOS (5 minute Videos)

• Digest 1: Capturing the attention of the new luxury consumer

• Digest 2: Buyers and exhibitors to better prepare for tomorrow

• Digest 3: How much are wealthy consumers willing to pay for sustainability?

ILTM brings Altiant data to their International Luxury Travel Conference in Cannes with a mini series of data digests that explores the changes in consumer’s behaviours and sentiments. The data has been analysed from our GLAM monitor, which had at the time of reporting collected more than 4000 interviews from verified wealthy individuals.The mini reports report on three regions: US, Europe and Asia with a level of wealth comprised between 100K and 250K and above 250K. The median for this quarter is $280K.

LUXURY TRAVEL series - MINI COUNTRY REPORTS

October 2018 - October 2019

This series of surveys explores Luxury Hospitality and Airlines. These reports cover the opinions of Affluent and High Net Worth Individuals in the following markets: China, France, Germany, Japan, Singapore and the USA.

SPECIAL: TRAVEL’s BIGGEST OPPORTUNITY - ILTM/ALTIANT

April 2019

To mark the launch of their Health and Wellness programme, the International Luxury Travel Market (ILTM) teamed up with Altiant to bring you a unique piece of research solely focused on affluent and HNW individuals’ views on the latest big travel trend.

Covering the US, UK, China and France, this research will give you tangible insights into how your future marketing and business development strategies could unfold.