LUXURY TRAVEL
Below is a collection of recent research we conducted on our proprietary panel related to wealth and luxury. Feel free to use and quote our work, we simply ask that you utilise proper attribution. Should we be of any further assistance, please email us here.
gLOBAL REPORT - Buzz vs. REALITY Edition #4: Wellness: Exploring the Luxury Traveller’s Mindset.
December 2024 - Released at ILTM Cannes 2024
This research is the result of a collaboration between ILTM, Hyatt and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data from six countries of their global community, with a total of 800 interviews in October 2024 across the UK, US, France and China (n=150 in each), in addition to the UAE and Saudi Arabia (n=100 in each).
All surveys were conducted online, using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Across the whole sample, 52% identified as male and 48% as female. In age terms, the sample was split 50:50 in terms of under-45s vs over-45s. Almost two-thirds of the total sample (65%) were the equivalent of USD millionaires ($1m in investible assets), with the median investible assets equating to $2.2m when normalised to USD.
UK special: HOTEL ANNUAL TREND REPORT
October 2024
We are pleased to share the findings from this special report, created in partnership with PoB Hotels. As we embark on 2025, the luxury travel landscape in the UK is evolving with new dynamics and opportunities. This year’s trends report offers an in-depth look at the shifting preferences of affluent travellers and highlights the key factors shaping the future of luxury stays.
This report uses data combine a total of 2,046 respondents. 200 UK verified affluent and HNWIs were surveyed from Altiant’s own validated community, LuxuryOpinions®, 100 of whom were male and 100 female. The median Investible Assets (excluding property) of these respondents was £705,000. A further 1,846 UK respondents were sampled from PoB’s own database, with a 44:56 gender split (male: female) and median Investible Asset level of just under £115,000.
UK special: HOTEL ANNUAL TREND REPORT
January 2024
We are pleased to share the findings from this special report, created in partnership with PoB Hotels, which provides a comprehensive view of the evolving UK travel and luxury market, highlighting key trends and insights that will shape the upcoming year amidst the complexities of the current economic landscape.
This report uses data combine a total of 3,100 respondents. 200 UK verified affluent and HNWIs were surveyed from Altiant’s own validated community, LuxuryOpinions®, 100 of whom were male and 100 female. The median Investible Assets (excluding property) of these respondents was £785,000. A further 2,900 UK respondents were sampled from PoB’s own database, with a 41:59 gender split (male:female) and median Investible Asset level of just under £200,000.
china special: buzz vs. reality in luxury travel
June 2023 - Released at ILTM Singapore
This research is the result of a collaboration between ILTM and Altiant, it is a unique piece of research that complements our last Global report on luxury travel. In this edition, you will discover the views of Chinese affluent and HNW individuals on luxury travel and their sentiment after the Covid restrictions have been fully lifted. This research brings an updated China sample to the data already collected in 14 countries, with 1,200 affluent and high-net-worth individuals (HNWIs) across the second half of 2022. Initially, affluent/HNW Asians were interviewed across Australia, China, Hong Kong, Japan, Singapore and South Korea. This was followed by an additional survey in October covering Europe (UK, France, Germany, Switzerland and Italy) and North America (USA, Mexico and Brazil).
All surveys were conducted using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated.
gLOBAL REPORT - Buzz vs. REALITY IN LUXURY TRAVEL
December 2022 - Released at ILTM Cannes
The research is the result of a collaboration between American Express Travel, ILTM and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data across 14 countries, from 1,200 affluent and high-net-worth individuals (HNWIs) across the second half of 2022. In July, affluent/HNW Asians were interviewed across Australia, China, Hong Kong, Japan, Singapore and South Korea. This was followed by an additional survey in October covering Europe (UK, France, Germany, Switzerland and Italy) and North America (USA, Mexico and Brazil).
All surveys were conducted using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated. Across the whole sample, 53% identified as male and 47% as female. In age terms, 51% were aged 45 or under, with 49% being over the age of 45. For the sake of report concision and visualisation, only key findings are displayed here.
APAC - ILTM CONFERENCE 2021
Special report: A New World for Luxury Travel and and Travel Advisors
The research features the exclusive opinions of wealthy travellers and their travel agents across the APAC region, will give your business up-to-date tools and insights to help support and navigate this new travel landscape.
The 492 interviewees for this specific survey are within the top 5% of each of these nations’ wealth. At least 75 respondents were taken from each of the six countries, enabling statistical robustness when comparing at the country level. Across the whole sample, 54% were male, 45% female and 1% transgender or non-binary. 52% were aged 40 or less, with 48% over the age of 40. The median household income of the total sample was the equivalent of $185,000.
ILTM APAC: LUXURY TRAVEL VIDEOS (30 minute Videos)
Digest 1: The New Fundamentals of Travel
Digest 2: The New Luxury Travel Wishlist
Digest 3: A New Era for Travel Agents
In May and June 2021, Altiant gathered quantifiable data from their global community of affluent and high net worth individuals (HNWIs) in six APAC markets: Australia, China, Hong Kong, Japan, Singapore and South Korea. The survey was conducted online, using sampling methods and generating statistically significant insights based on gender, age groups and wealth levels. Participating members were exclusively extracted from the top 5% of their country’s income earners or wealth holders, and each of them has been manually validated.
ILTM: LUXURY TRAVEL VIDEOS (5 minute Videos)
Digest 1: Capturing the attention of the new luxury consumer
Digest 2: Buyers and exhibitors to better prepare for tomorrow
Digest 3: How much are wealthy consumers willing to pay for sustainability?
ILTM brings Altiant data to their International Luxury Travel Conference in Cannes with a mini series of data digests that explores the changes in consumer’s behaviours and sentiments. The data has been analysed from our GLAM monitor, which had at the time of reporting collected more than 4000 interviews from verified wealthy individuals.The mini reports report on three regions: US, Europe and Asia with a level of wealth comprised between 100K and 250K and above 250K. The median for this quarter is $280K.
LUXURY TRAVEL series - MINI COUNTRY REPORTS
October 2018 - October 2019
This series of surveys explores Luxury Hospitality and Airlines. These reports cover the opinions of Affluent and High Net Worth Individuals in the following markets: China, France, Germany, Japan, Singapore and the USA.
SPECIAL: TRAVEL’s BIGGEST OPPORTUNITY - ILTM/ALTIANT
April 2019
To mark the launch of their Health and Wellness programme, the International Luxury Travel Market (ILTM) teamed up with Altiant to bring you a unique piece of research solely focused on affluent and HNW individuals’ views on the latest big travel trend.
Covering the US, UK, China and France, this research will give you tangible insights into how your future marketing and business development strategies could unfold.
LUXURY AIRLINES SNAPSHOT
SEPTEMBER 2018
Zoom into the Luxury Airline industry for this new report with more than 900 affluent and HNWIs answering our questions related to their interactions with Luxury Airline brands. A positive trend for the airline industry is noted among our affluent base, 42% of our respondents plan to travel more for business or leisure within the next year compared to last year.
LUXURY HOSPITALITY SNAPSHOT
SEPTEMBER 2018
In this snapshot report, we explore Luxury Hospitality (high-end hotels and resorts). For this report, 45% of the 900+ sample was aged 18-39, while 55% was aged 40+. The gender split was 50:50% male:female. In order to gain a proxy median household income of €418,199 for this survey.
luxury industries: perceptions & attitudes
TRAVEL SCORE CARD - July 2018
This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? This section covers Luxury Travel, the strengths and the areas of improvement of this industry.
luxury industries: perceptions & attitudes
TRAVEL SCORE CARD - July 2018
This new study covers three regions and raises some interesting questions: how are luxury industries rated on selected customer sentiments such as Emotional connection, Innovation or Social responsibility? How does one industry respond and compare to another on these attributes seen as key to win the modern luxury consumer? This section covers Hospitality, the strengths and the areas of improvement of this industry.
